簡介
本書通過閱讀，可以提高國際商務英語的語言能力和閱讀能力，同時又學到國際商務基本知識。本書共有16章，包括國際商務的主要領域。如國際貿易、國際行銷、對外直接投資、世界貿易組織、經濟全球化等。每章有背景知識介紹、兩篇課文、生詞表、詳細的課文注釋和練習及練習參考答案。
目錄
Chapter 1 General View of International Business
Background Knowledge
1.1 WTO
1.2 Globalization
Chapter 2INTERNATIONAL BUSINESS LAW
Background Knowledge
2.1 Elements of International Contract
2. 2 International Traderegulation
Chapter 3 Economic Integration
Background Knowledge
3.1 The European Union
3. 2 North American Free Trade Agreement (NAFTA)
Chapter 4 International Trade
Background Knowledge
4. 1 International Commercial Terms
4. 2 Service in International Trade
Chapter 5 International Logistics
Background Knowledge
5.1 International Supply Chain
5.2 Warehouse and Inventory Control
Chapter 6 International Payments
Background Knowledge
6.1 Letter of Credit
6.2 Collection
Chapter 7 International Finance
Background Knowledge
7.1 Foreign Exchange and Its Transactions
7.2 Securities and Stocks
Chapter 8 International Marketing
Background Knowledge
8. 1 Marketing Research
8. 2 Product Policy - - What Is Product Planning?
Chapter 9 International Accounting and Taxation
Background Knowledge
9. 1 Accounting Standardization
9.2 International Taxation
Chapter 10 International Human Resource Management
Background Knowledge
10.1 Managing Managers
10.2 International Labor Relations
Chapter 11 Foreign Direct Investment
Background Knowledge
11.1 Foreign Direct Investment
11.2 Costs and Benefits of FDI to the Nation-State
Chapter 12 International Business Environment
Background Knowledge
12. 1 The Technological and Competitive Environment
12. 2 The Global Social and Economic Environment
Chapter 13 Culture and International Business
Background Knowledge
13.1 Elements of Culture
13.2 Cultural Differences in International Business
Chapter 14 E-commerce
Background Knowledge
14. 1 What is E-commerce7
14. 2 On-line Auction Business
Chapter 15 International Business Organizations
Background Knowledge
15.1 Internationalchamberof Commerce
15.2 International Standard Organization
Chapter 16 China''''s International Business
Background Knowledge
16.1 China''''s Conditions in International Business
16.2 The Prospect of China''''s International Business
Key to Exercises
