奧谷組

概述
自上世紀九十年代初期開始,華僑城集團率先建設首批具有中國特色的主題公園群,我公司先後參與了錦繡中華、中國民俗文化村、世界之窗、歡樂谷、東部華僑城等項目的設計與施工,成為中國主題公園文化產業的先行者和奠基者。至今二十多年的發展中,我公司除在深圳、北京、成都、上海歡樂谷項目中擔任設計和施工單位,同時承接國內各類大型娛樂文化產業如主題酒店、創意產業園、大型商場的規劃、設計與施工。

公司簡介 About

緊扣中國主題娛樂文化產業發展

自上世紀九十年代初期開始,華僑城集團率先建設首批具有中國特色的主題公園群,我公司先後參與了錦繡中華、中國民俗文化村、世界之窗、歡樂谷、東部華僑城等項目的設計與施工,成為中國主題公園文化產業的先行者和奠基者。至今二十多年的發展中,我公司除在深圳、北京、成都、上海歡樂谷項目中擔任設計和施工單位,同時承接國內各類大型娛樂文化產業如主題酒店、創意產業園、大型商場的規劃、設計與施工。

探索國際主題娛樂文化產業未來

二十年的品牌積累造就的不僅是專業品質,更激發了獨到的市場觸覺。近年來,我公司將目光投向國際新型旅遊形態項目,除原創性的注重,更加強產品項目差異化,在設計和施工上不斷嘗試具時代性、國際性的潮流意識和高科技技術。

專注藝術性和商業價值的科學結合

公司創建團體和人才資源以廣州美術學院等高校為背景,從先天上具備高素質的藝術和設計優勢,注重公共環境藝術學在實際項目中的科學體現。同時,以多年的實踐歷練為基礎,充分把握設計需求、商業作用、藝術表現的價值平衡。

奧谷組業績 讓歡樂綻發,讓價值提升

Aogroup Achievements: Blooming joy, subliming value 以豐富的市場經驗為契機,以發掘項目潛在發展為己任,
發揮特定的市場占有優勢,為發展商實現最大化的投資效益。
WITH THE OPPORTUNITY OF RICH MARKET EXPERIENCE, RESPONSIBILITY FOR PROJECT POTENTIALS, WE GUARANTE THE DEVELOPER WITH MAXIMUM ADVANTAGES AND BENEFICIARY IN THE EXACT MARKET.
至今二十多年不停步的發展中,我公司除在深圳、北京、成都、上海歡樂谷項目中擔任設計和施工單位,還承接了國內多個各類大型娛樂文化產業項目:如主題酒店、度假酒店、創意產業園、大型主題商場、高爾夫球場的規劃、設計與施工。我們以豐富的市場經驗為契機,以發掘項目潛在發展為己任,發揮特定的市場占有優勢,為發展商實現最大化的投資效益。
Our nonstop development of two decades includes designing and construction in Shen
zhen,Beijing, Shanghai Happy Valleys, grand entertainment and cultural projects in Ch
-ina like theme hotels, hotel resorts, creative iparks, theme shoppingmalls and golf co
-urts. With the opportunity of rich market experience, responsibility for project potentials,
we guaranteed the developer with maximum advantages and beneficiary in the exact
market.
廣州海洋館;
深圳華僑城世界之窗;
深圳華僑城錦繡中華民族村
深圳華僑城歡樂谷一期卡通城;
深圳華僑城歡樂谷二期金礦鎮;
深圳華僑城歡樂谷三期歡樂時光;
深圳華僑城歡樂谷五期魔幻城堡;
深圳東部華僑城大俠谷海菲德小鎮、大俠谷黑暗之旅;
北京華僑城歡樂谷一期愛琴港區、失落瑪雅區、亞特蘭蒂斯區;
宜昌三峽華僑城觀景公園;
成都華僑城歡樂谷一期歡樂時光區、飛躍地中海區、颶風灣區入口雕塑;
上海華僑城歡樂谷一期歡樂時光區、金礦鎮區、上海灘區設計;
江蘇省太倉赤足森林公園;
青島寶龍室內廣場、黑暗之旅設計;
江蘇省常州市環球動漫嬉戲谷主題公園;
武漢華僑城歡樂谷、昆明華僑城歡樂谷(建設中);
Guangzhou Ocean Park
"Wind of The World" in ShenZhen OCT
"Splendid China" Folk Village in Shenzhen OCT
ShenZhen OCT Happy Valley I- Cartoon Town
ShenZhen OCT Happy Valley II- goldmine Town
ShenZhen OCT Happy Valley III- Happy Time
ShenZhen OCT Happy Valley IV- Magic Castle
ShenZhen OCT East- The Highfield Town, Dark Ride
BeiJing OCT Happy Valley I- Aegean Harbor, Lost Maya, Atlantis
The Three Gorges Park in YiChang OCT
ChengDu OCT Happy Valley I- Happy Time, Flyby Mediterranean, Typhoon Bay
Shanghai OCT Happy Valley I- Happy Time, Goldmine Town, ShangHai Beach
“No-Shoe Park” in TaiCang City of JiangSu Province
Qingdao Powerlong Land-Dark Ride
JoyLand in ChangZhou City of JiangSu Province
WuHan OCT Happy Valley, KunMing Happy Valley (under construction)

項目簡介

北京歡樂谷 BEIJING HAPPY VALLEY

位於朝陽區東四環四方橋東南角,占地 100 萬平方米。其中,公園一期占地約 54 萬平方米,分別由峽灣森林、亞特蘭蒂斯、失落瑪雅、愛琴港、香格里拉和螞蟻王國等六個主題區組成,於 2006 年暑期建成開放。公園二期、三期分別占地 5 萬平方米和40 多萬平方米,陸續推出。 北京歡樂谷精心設定了120餘項體驗項目,包括40多項娛樂設備、 50 多處人文生態觀、 10 多項藝術表演、20 多項主題遊戲和商業輔助性項目,可以滿足不同人群的需要。
Located on the southeast corner of East Fourth Ring Bridge Quartet, Chaoyang Dict.,
Beijing Happy Valley covers an area of 1,000,000 SQM. firstly opened to the public in
Summer Holidays,2006, Phase I is 540,000 sqm incl. 6 themed zones - Wild fjord, Atl
-antis, Lost Maya, Aegean Harbor, Shangrila and Ant Kingdom. The 2nd and 3rd ses
-sion are 50,000 sqm and 400,000sqm individually will be open soon.There are up to
120 different experience projects for travelers in Beijing Happy Valley, incuding more
than 40 entertaining facilities, more than 50 human and ecological landscapes, more
than 10art performances and 20 themed games and commercial subsidiary programs
for different groups.

北京歡樂谷亞特蘭蒂斯區 鳥瞰效果圖北京歡樂谷亞特蘭蒂斯區 鳥瞰效果圖
北京歡樂谷失落瑪雅區 特洛伊木馬效果圖北京歡樂谷失落瑪雅區 特洛伊木馬效果圖
深圳歡樂谷 SHENZHEN HAPPY VALLEY

位於深圳華僑城杜鵑山,項目占地17萬平方米,由魔幻城堡、金礦鎮、香格里拉森林、陽光海岸、颶風灣、瑪雅水公園、歡樂時光、西班牙廣場、冒險山等項目群級成。 是繼錦繡中華、中國民俗文化村、世界之窗後興建的國內新一代大型旅遊主題公園,充分運用了現代休閒理念和高新娛樂科技手段,注重滿足人們參與、體驗的新型誘游需求,營造出自然、清新、活潑、驚奇、熱烈、刺激的休閒旅遊氛圍,帶給人們充滿陽光氣息和動感魅力的歡樂之旅,增進體智、啟迪心靈的時尚體驗。
Located on Cuckoo Mt. of Shenzhen OCT, The Shenzhen Happy Valley covers an
area of 170,000 sqm. It includes the Magic Castle, Goldmine Town, Shangrila Woo
-ds, Sunshine Beach,Typhoon Bay, Maya Water Park, Happy Time, Spanish Squa
-re, and Mt. Adventure. It is a new generation’s amusement theme park after the o
wner of “Splendid China”, Chinese Folk Village,“Wind of The World”. We introduced
the leisure sense and hightech entertainment in ShenzhenHappy Valley,so as to fu
-lfill tourists’ willing for participate and experience. Our natural and amusing tour en
-vironment bring people with joy and fantasy, it is a novelty experience both mental
and physical, fashion and inspiring.

深圳歡樂谷二期金礦鎮 建築效果圖深圳歡樂谷二期金礦鎮 建築效果圖
深圳歡樂谷二期金礦鎮 入口雕塑效果圖深圳歡樂谷二期金礦鎮 入口雕塑效果圖
深圳歡樂谷二期金礦鎮 建築效果圖深圳歡樂谷二期金礦鎮 建築效果圖
上海歡樂谷 SHANGHAI HAPPY VALLEY

於2009年8月16日正式開放,位於松江區佘山國家旅遊度假區核心區域,占地90公頃。
漫步上世紀二三十年代的老上海,青磚灰牆、石框黑門、格子窗戶、舊式消火栓、路燈、黃包車、老郵筒,讓人迷醉⋯⋯這些都是“上海歡樂谷”將給人們帶來的驚喜,它包含了陽光港、歡樂時光、颶風灣、金礦鎮、螞蟻王國、上海灘、香格里拉”七個主題區,合計百餘項娛樂及觀賞項目,12座頂級遊樂設備,逾萬個表演場館座位。
Located in central area of Sheshan Mt. Tourist Resort, Songjiang Dict., Shanghai
Happy Valley opened on Aug 16, 2009, covers an area of 90 hectare. It brings th
-e memories of Old Shanghai in the 1920’s-1930’s to the tourist, with grey brick w
-alls,black stone doors, lattice windows, old fire hydrant, street lamp, rickshaw, po
-st boxMeanwhile, travelers will have joy in the 7 themes zones Sunshine Harbor,
Happy Time, Typhoon Bay, Goldmine Town, Ant Kingdom, Shanghai Beach and
Shangrila. With a total of a hundred entertain and ornamental projects, 12 topam
-usement facilities and up to 10,000 seatsin the performance stadium.

上海歡樂谷一期金礦鎮 鳥瞰效果圖上海歡樂谷一期金礦鎮 鳥瞰效果圖
上海歡樂谷一期金礦鎮 市政廳效果圖上海歡樂谷一期金礦鎮 市政廳效果圖

公司宗旨

注重文化特色、挖掘本質內涵、發揮自身優勢,
打造具有中國特色和貼近市場需求的品牌性大型主題娛樂項目。
Aogroup Tenet: Care for culture, potential pursuit, self-advancing, creative in large
theme entertainment projects with China features and market demands.
從商業價值出發,為項目制定最適合市場需要的主題策略。因地制宜,充分考量人文底蘊和創新追求的雙平衡發展,開發產業化發展的新型多元盈利模式,加強項目的可持續競爭力;從服務品質出發,項目規劃最著重“以人為本”的設計模式。以顧客的遊樂滿意度為基礎標準,結合主題性文化延伸、新穎高科技手段等多方位因素,塑造成熟、完整、精緻、可持續發展的體驗式旅遊產品。
Starting from commercial value, we adjust strategies to the market demands; start
-ing from the balance of cultural background and creative pursuit, we adjust MEAS
ures to local conditions and develop a multifunction mode for industrialization and
sustainable development. Starting from requirement of service quality, our design
are “people oriented”, consumers satisfaction is our basic standard, with the exten
-sion of theme culture and new hitechnologies, to breed a mature, complete, exqu
-isite and sustainable tourist experience.

公司理念

為主題娛樂項目制定具有啟示意義的全方位發展策略。 
AOGROUP PRINCIPLE: TO SET A DELIBERATE AND INSPIRING DEVELOPING
STRATEGY FOR EVERY THEME ENTERTAINMENT PROJECT

為項目樹立優勢的品牌形象

世界旅遊業的發展,旅遊產品品牌化趨勢明顯。品牌認知特徵明顯,易於判斷,特定品牌尤其是名牌旅遊產品具有較高的品質保證。尤其針對於主題公園項目,一定要能發揮其使用性以外的附加值,滿足消費者“形象消費”或“意境消費”的需要。知名的主題公園品牌在市場競爭中體現出強大的優勢,意味著高市場占有率。當品牌意識與遊客溝通達到個性層面時,能夠在遊客心目中形成深刻印象,積累較高的品牌忠誠度和情感依賴。
Build up a dominated branding image for our project.
The developing trend of world tourism is the distinction of tour branding. An outs
-tanding branding, especially famous tourism products are easily judged and tru
-sted by the public. As for theme park, abilities to express its added value, satisfy
consumers’ needs for “character consumption” and “mindscape consumption” ar
-e musthave. A reputed theme park branding will have strong advantage in seve
-re market competitions and always win a high market share. When the sense of
branding are widely accepted by consuming individuals, they will responsewith h
-igh loyalty and emotional dependence on it.

發揮主題公園聯動機制的優勢

近觀國內外成功的主題公園案例,對於所在區域的帶動性發展效果卓越,直接表現在:基礎設施建設、零售業、酒店業、勞動就業、房地產業、旅遊業、稅收貢獻、區域形象等方面,我國範圍內,以房地產帶動最顯著。我國大城市每1元的直接旅遊收入,可帶動城市其他消費7元,同時可產生35-50元的間接國民收入。因此,主題公園作為我國大城市旅遊業開發中的新寵,注重與區域大環境的全方位結合,一定能夠在區域經濟的發展中發揮聯動機制,帶動區域經濟和社會的發展。
Make full use of the chain effect and radiating advantages from Theme Parks.O
-ver viewing successful cases of Chinese and international theme parks, they h
-ave all brought leading effects to the surrounding area. The direct effects will c
-ast on infrastructure constructions, retail, hotels, labor force, real estate, touris
-m, tax contributions and regional image etc. In China the biggest beneficiary is
real estate. Every RMB1 from direct tour income in Chinese big city will trigger o
-ff up to RMB7 consumption on other field, and produce RMB3550 indirectly nat
-ional income. Thus theme park as a new favorite of Chinese metropolis tourism,
its combination with regional environment advantages will surely effect on chains
of regional economy.

以持續的創新發展掌控項目生命周期

創新是主題公園的生命。在階段性的經營中,必須保持對項目生命周期的清醒認識和客觀分析,進一步深化主題,使品牌性、主題性延伸,適應市場的同時引領市場發展方向,以創新姿態保持吸引力。補充更新娛樂內容和設施,不斷給遊客新鮮感,保持固客率和重遊率,帶動客流量持續增長。
Grasp the project’s life-period with sustaining innovation
Innovation is the life pulse of theme park. During periodical operation, we shall
keep calmon projects’ lifecycle and objective knowledge; let its branding and t
-heme extend for fitting the market, and gradually leading the market. Use mor
-e innovations for moreattractions,more entertaining contents and facilities for
more novelty to travelers, fulfill the growth of visiting rate, and at the same tim
-e maintain the regular visiting and repeated visiting.

公司實體 Aogroup Substance

設計實體:
廣州奧谷組建築工程設計有限公司
深圳市奧谷組景觀設計有限公司
工程實體:
廣州奧谷組建築工程設計有限公司
四川奧谷組建築裝飾工程有限公司
上海奧谷組建築裝飾工程有限公司
北京奧谷組建築裝飾工程有限公司
DESIGN SUBSTANCE:
Guangzhou Aogroup Architecture Decoration Co., Ltd
Shenzhen Aogroup Landscape Architecture Co., Ltd.
PROGRAMME SUBSTANCE:
Guangzhou Aogroup Architecture Decoration Co., Ltd
Sichuan Aogroup Architecture Decoration Engineering Co., Ltd
Shanghai Aogroup Architecture Decoration Engineering Co., Ltd
Beijing Aogroup Architecture Decoration Engineering Co., Ltd

奧谷組服務範圍及服務流程Aogroup Service Range And Processing

為景區經營開發商、地產商、政府等投資者,制定休閒旅遊度假及主題公園項目策劃、總體規劃設計以及整體項目建設施工,具體內容如下:
WE ARE PROFESSIONAL IN PLANNING, GENERAL DESIGN AND CONSTRUCTION OF TOURIST RESORTS AND THEME PARKS FOR GOVERNMENT INVESTING, LANDSCAPE AND REAL ESTATE DEVELOPERS.
項目設計
一、項目總體策劃設計:
1. 按客戶的要求,因地制宜,挖掘項目所在地的文化內涵,探討項目的主題特色,定位項目的可行性市場及目標消費人群;
2. 按照項目的特點制定主題及劃分區域,確定項目容量及功能設施等;
3. 制定項目主題故事線,主題布局圖,路線圖,遊客分流圖等;
4. 最終已概念方案,故事文本及模型形式描述項目;
5. 制定項目成本估算
PROJECT DESIGN
I. General planning and design
1. In accordance with developer’s requirement, seeking the potential for project locations,
study for project characteristics, and set up orientations for the targeted market and cons
-umers.
2. Divide the landscape areas and themes for project, confirm the project volume and fun
-ctional facilities.
3. Set up the Storyline, theme layout, travel routine and tourist diversion.
4. Confirm the final concept, story wording and model type.
5. Fix the cost budget.
二、主題遊樂園設計、主題商場、主題酒店及大型社區設計及項目施工建設:
在與投資方的妥善溝通下,確定主題構想、各區景點概念構思方案草圖、提供圖片說明各區的設計意向、景觀方案總平面圖、分析圖及分區平面圖草圖、概念設計說明。
1、概念方案設計階段
2、概念方案設計深化階段
3、初步設計與擴初設計階段
4、施工圖設計階段
5、施工模型
6、建設施工配合階段
II. Theme park design, theme mall, theme hotel and large community design and constructions
After sufficient discussion with developer, settle down the concept and draft of theme subjects,
landscape areas and pictures for design.
A. Concept Planning – Primary Design
B. Concept Planning – Senior Design
C. General Design and Details
D. Drawing Design
E. Model-type Construction
F. Building Construction
三、設備策劃設計
1. 根據項目的特點需求,預定設備方案及成本估算清單;
2. 確定各區景點設備主要彩圖;
3. 提供設備廠家,確定設備;
4. 協助投資方與廠家洽談;
III. Facilities planning and design
1. Cost budget list and prepared facilities planning according to the project demand.
2. Drawing of facilities in landscape areas.
3. Provide list of facilities suppliers and confirm the models.
4. Associate with investor to cut budget in facilities purchase.
項目建設施工
一、洽談項目工程預算(投資方已確定的相關圖紙);
二、洽談並簽署項目工程契約;
三、施工前期準備工作(臨時現場辦公室、倉庫、水、電等);
四、現場施工(現場內施工及場外工廠加工);
五、辦理工程竣工驗收;
六、辦理工程結算;
七、後期保修。
PROJECT CONSTRUCTION
1. Negotiation of project budget (investors acceptance on confirmed drawings);
2. Both parties signature on project contract;
3. Pre-constrcution preparation (temporary office, warehouse, electricity and water supply);
4. On-site construction (exterior processing and interior assembling);
5. Acceptance of project completion;
6. Final settlement;
7. Warranty and after sales service.

相關詞條

熱門詞條

聯絡我們