Company Profile
Guangdong Changhong Electric Co., Ltd. was established in 2003 with a registered capital of 5 billion yuan, is a flat panel LCD TVs, LED module, quotient explicit advertising machine such as product development, manufacturing, marketing as one of the big consumer electronics companies company an area of 48 square meters, construction area of 32 m2, employees 3,000, Changhong is chess row South, moved overseas strategic base company an area of 48 square meters, construction area of 32 m2, employees 3,000, Changhong is chess row South, moved overseas strategic base .
Overseas Layout
Company since its inception in 2003, has continued to explore the overseas market, now with so many global brands to OEM / ODM business. Its sales network all over the world, and the products are exported to more than 110 countries and regions 2007, businesses invested at least $10 million to establish a Czech factory, the production capacity of one million, within the European area of localising business 2007, businesses invested at least $10 million to establish a Czech factory, the production capacity of one million, within the European area of localising business .
2013 founded American subsidiaries, based in Los Angeles, USA, the North American market 2013 founded American subsidiaries, based in Los Angeles, USA, the North American market .
Research Team
. components development technology center components development technology center.
Manufacturing Capacity
Company has the automatic production line, a pick and place machine group, machine cluster, the plug - in units of clusters, and high - velocity stamping techniques, this paper also have LCD TV with full performance automatic testing system as well as a team, and through ISO9001 quality system certification and the global CE, UL certification, to comply with WEEE, RoHS instructions and a 14 - inch ~ 85 - inch LED TV, a commercial for displaying overall, of the LED liquid crystal module production capacity of 3.5 million, flat screen TV's main export company one
Development Course
Guangdong Changhong Electric Co., Ltd. was established in 2003 with a registered capital of 5 billion yuan, is a flat panel LCD TVs, LED module, quotient explicit advertising machine such as product development, manufacturing, marketing as one of the big consumer electronics companies 4 2003. 10 Guangdong official establishment of Changhong, Changhong is a strategic base to expand abroad, with an annual production of 14 inches to 0.85 inches and a LED, for displaying overall commercial 500 million, of the LED liquid crystal module 350 more
2006. 10 Changhong launched brand - new management mode and organization framework, building nine strategic business unit (SBU),Diversified Group Co to realize basic management, the core values of unity, unified brand management, resources integration: with the method of business cooperation, create an anchor Changhong 3C strategy of parent - subsidiary corporation management system 2007. 03 Czech Changhong established overseas factories and ramp up production marks the Changhong internationalization work entered a new phase in which Czech
Changhong home appliances production base in China is by far the largest Czech investment of a project, but also for the Chinese enterprise in Europe with autonomous investment on its first overseas production base Changhong home appliances production base in China is by far the largest Czech investment of a project, but also for the Chinese enterprise in Europe with autonomous investment on its first overseas production base . project, which costs more than $10 million, and building area is about 10000 square meters,LCD TV with annual production capacity of 100 million project, which costs more than $10 million, and building area is about 10000 square meters,LCD TV with annual production capacity of 100 million .
5 2012. strategic product, business has extended to commercial television display, the lines, a plurality of speakers and other electronic products 2013. 06 Changhong U.S. subsidiaries in the United States founded in Los Angeles, mainly engaged in electrical and electronic products, services, agency services for businesses in
6 2014. 01 C9000 intelligent products in the United States of America to CES "intelligent faimly appliance application Innovation Award" and "Industrial Design Innovation Award", accelerate the pace of smartphone at the 2015 Changhong to launch "Let Imagination" - a brand advocate, is not only a slogan,- - an advocate Changhong to launch "Let Imagination" - a brand advocate, is not only a slogan,- - an advocate .
Let all good imagination into reality in 2016 Let all good imagination into reality in 2016 . acquired North American Roku TV, intelligent TV acquired North American Roku TV, intelligent TV .
enter North America enter North America.
Industrial Layout
Guangdong Changhong and continue to explore overseas markets, overseas market products formed are present, the research advance, producing high - quality products company Guangdong Changhong and continue to explore overseas markets, overseas market products formed are present, the research advance, producing high - quality products company . currently implement the "3 + N" strategic planning, deepen the main business of the new TV, production and manufacturing, while expanding the other of the electronic television development and production, with an extended "N" products, enhancing product competitiveness currently implement the "3 + N" strategic planning, deepen the main business of the new TV, production and manufacturing, while expanding the other of the electronic television development and production, with an extended "N" products, enhancing product competitiveness .
TV Product
TVTV.
Shang Type Products
commercial displaycommercial display.
TV Production Line
Based on a TV production manufacturing capabilities, the company operates a complete television production line (automatic, semi automatic, manual) and the ability of a plurality of types of output, LCM module, for example, a module 1000 - level purification, packaging line, aging line, assembly line, and so on Based on a TV production manufacturing capabilities, the company operates a complete television production line (automatic, semi automatic, manual) and the ability of a plurality of types of output, LCM module, for example, a module 1000 - level purification, packaging line, aging line, assembly line, and so on .
Product N
Company "N + 3" lineup of strategic planning, overseas business diversification, by integrate Guangdong, Mianyang cities to develop the advantages of technology and laboratory, and Changhong supply chain cost advantage, which integrate the Pearl River Delta various home appliances and digital audiovisual products, to expand the number of OEM, ODM service, audio and video board, digital Bluetooth speaker, HDMI and every wire, water purifier, a packing product (colour, white card, yellow card design and production), the television screen and spare parts sales, embedded hardware and software, and constantly promote the development of related industries, increase the overseas market product category Company "N + 3" lineup of strategic planning, overseas business diversification, by integrate Guangdong, Mianyang cities to develop the advantages of technology and laboratory, and Changhong supply chain cost advantage, which integrate the Pearl River Delta various home appliances and digital audiovisual products, to expand the number of OEM, ODM service, audio and video board, digital Bluetooth speaker, HDMI and every wire, water purifier, a packing product (colour, white card, yellow card design and production), the television screen and spare parts sales, embedded hardware and software, and constantly promote the development of related industries, increase the overseas market product category . N N.
Company Promotional Activities
CES Show US
2017. 01 - 0.06 - 0.01 0.09 American CES 7, Changhong has the nearly 900 - square - meter booth, according to the "Artificial Intelligence and the Internet of Things" as its theme, is showcasing its latest artificial intelligence speech, brain waves, face recognition technology and a full set of intelligent family based on community intelligence solutions, and to showcase the full series of brown goods, white goods, the commercial display of new
Spring And Autumn Canton Fair
04. 15 - 19, 10. 10 - 15. 19, the spring and autumn every year and Changhong, are participating, for the past 18 years the VIP exhibitors intelligent strategy has been implemented for three years, Changhong home appliances in the intelligent terminal products, cloud and big data platform of globally integrated intelligent development, the construction of an open Internet of Things) data business platform, with a comprehensive in the intelligent era of unique competitiveness intelligent strategy has been implemented for three years, Changhong home appliances in the intelligent terminal products, cloud and big data platform of globally integrated intelligent development, the construction of an open Internet of Things) data business platform, with a comprehensive in the intelligent era of unique competitiveness .
German IFA
2016 0.09 0.04 0.09 0.07, German IFA 8, as one of the largest and most influential international and consumer electronics in one exhibition, Changhong to showcase its most innovative 8K TV, high - end OLED TV and other new products, the rainbow holographic projection has become an exhibition in the beautiful scenery, attracts a lot of eyeballs
Serie A LOGO Stadium Launch
2016 under the auspices of the Italian Serie A (9) of the wheel (90) Stadium field LOGO, strengthen the market propaganda in Italy, at the same time during the feed tickets closer interaction and customer relations, boost European markets open 2016 under the auspices of the Italian Serie A (9) of the wheel (90) Stadium field LOGO, strengthen the market propaganda in Italy, at the same time during the feed tickets closer interaction and customer relations, boost European markets open . 9 9.
Czech Ice Hockey Sponsorship
Changhong invested Czech airports big outdoor advertisement, sponsored by Czech ice hockey and other sport events, showcasing Europe Changhong Czech factory manufacturing capacity, is to localize its products manufactured in Europe, a campaign for Changhong invested Czech airports big outdoor advertisement, sponsored by Czech ice hockey and other sport events, showcasing Europe Changhong Czech factory manufacturing capacity, is to localize its products manufactured in Europe, a campaign for .
Enterprise Culture
Companies adhering to the "staff satisfaction, customer satisfaction, shareholder satisfaction" tenet, market - oriented, regard customer as the center, and advocated "Let Imagination" - a brand advocate, in the field of consumer electronics helping customers realize the dream of life, to become a trusted and respected Companies adhering to the "staff satisfaction, customer satisfaction, shareholder satisfaction" tenet, market - oriented, regard customer as the center, and advocated "Let Imagination" - a brand advocate, in the field of consumer electronics helping customers realize the dream of life, to become a trusted and respected . Changhong in the global market as the flagship of the Base, the headquarters of Guangdong Changhong foothold intelligent strategy, sincere and open innovation system to win "the management core of Carrying out the" 0.01 "to" You're the Changhong "sense of responsibility, who fought to
Core Idea
Corporate vision: to become a globally respected corporation. Missions: Create product service full of imagination and the spirit of enterprise: the responsibility of innovative tough tenet: customer satisfaction, employee satisfaction and shareholder satisfaction core values: Person in charge of the dedication and achieving sharing
Management Philosophy
Business philosophy: Doer sincere and open innovation system winning strategy: leading products and efficiency drive, the benign operation, the breakthrough of the slab guide to action: closer each day code of conduct: You're the Changhong work mentality: I prosper. It is the responsibility of manufacturing philosophy: the pursuit of excellence, quality, rapidness response to adapt to the changes and development philosophy: tough persistence must endure loneliness to grasp the trend of focusing on the concept of experiential marketing: probity and fairness in the diligent and innovative service concept: any minute financial concepts: The financial control is the foundation to support the business and management is a fundamental concept:dare to struggle and dare to set an example and bear the quality philosophy: of excellence to build zero - defect quality Talents philosophy: the staff is the best wealth of enterprise training philosophy: to create the employees' safety concept: Caring health and treasuring life to satisfy the environmental philosophy: quality and dedication to green in the earth with Changhong
Enterprise Honor
Brand Value
2013. 06 world brand lab (WBL) 2013 release "of the 500 most valuable brands in China, Changhong 827 brand value reached 1.58 billion yuan in 2014. 06 world brand lab (WBL) released its 2014" 500 most valuable brands in China, Changhong 1016 brand value reached 1.86 billion yuan in 2015. 06 world brand lab (WBL) 2015 Results of the 500 most valuable brands in China,Changhong brand value reached 1135. 18 billion yuan in 2016. 06 world brand lab (WBL) released its 2016 of the 500 most valuable brands in China, Changhong brand value reached 1208. 96 yuan RMB 10 2017. 06 world brand lab (WBL) issued by 2017 of the 500 most valuable brands in China, Changhong 1319 brand value reached 1.75 billion yuan at the 11
Fortune 500
Changhong Group 2009 - 2016 published by the World Brand Laboratory and the independent evaluation of the Commission assessment as" the world 500 strong "and the title of" 2016 ranked 288 bit Changhong Group 2009 - 2016 published by the World Brand Laboratory and the independent evaluation of the Commission assessment as" the world 500 strong "and the title of" 2016 ranked 288 bit . 12 12.
Other Awards
2008. 01 Guangdong Foreign Trade and Economic Cooperation of Guangdong Province, Changhong is granted (a) of the Year at the large export enterprises in Guangdong won the third prize of 2008 Changhong is Reed Business Information has awarded Global TV Brand of the Year for 2008. 12 world brand lab awarded 2007 "China Brand Annual Award" NO. "TV series or TV LT920 titles of 2009 Reed Business Information is awarded the "Excellence Award 2009. 02 Guangdong Changhong Electric Co., Ltd obtained the Quality Management interest certificates" for 2009. 03 Guangdong Changhong was named 2009 Guangdong Household Electrical Appliances National Top 10 most competitive enterprises in 2009. 06 Guangdong Changhong was awarded the 2008" Contract - honoring and Promise - keeping Enterprise "2009. 07 Guangdong Changhong was awarded" the Science and Technology Progress Award of Zhongshan City "(2009. 09 LCD TV in Changhong isState Enterprise Product Innovation Award for the "Organizing Committee awarded the Enterprise Product Innovation Award in 2009. 11 China Red Star Design Awards Committee awarded the" 2009 China Awards Red Star Design Award of the 2009 Group of Guangdong Changhong was awarded "Guangdong Through Train service Key Enterprise in 2008 - 2009 was awarded" China's consumer electronics industry is the leading brand "TOP10 2010 Guangdong Changhong has been named the" Zhongshan ParknShop employers"2010. 07 Guangdong Changhong has been honored as Guangdong Creditable Enterprise for 2011 the Ministry of Industry and Information Technology granted "2011 top 100 electronic information enterprises in China" 2011. 06 Guangdong Zhongshan Changhong is industrial and commercial administration to award "for 2008 - 2010, Guangdong Province Contract - honoring and Promise - keeping Enterprise" 2011. 08 Changhong color tv set,flat - panel televisions and other products was awarded the "2010 Guangdong Home Appliance Industry's most powerful brand in the country 2011. 12 Guangdong Zhongshan Changhong is people's assessment for 2009 - 2010 Excellent Enterprise in 2011 Zhongshan . 12 by" Southern Weekend "on the occasion of the Third China Brand Festival following the model of the examination and appraisal by the specialists committee, Changhong won the most internationally competitive" brand was awarded the honorary title of 2011. 12 Changhong was awarded the 2010 world brand lab "China Brand Annual Award" NO. "TV industry the honorary title of 2016. 12 Changhong was awarded the 2015 world brand lab "China Brand Annual Award" NO. 1 "in the television industry the honorary title of 2016 International Data Group (IDG) 2016 - 2017 awarded Global TV Brand of the Year 2017. 01 International Data Group (IDG) awarded the 2016 - 2017 China top brand TOP10 2017. 01 Las Vegas CES Show" 2016 - 2017 Chinese consumer electronics brands in the Top 10 Award,"Changhong AI Q5N - smart TV of the Year" award.
