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內容簡介
《跨文化商務交際》《跨文化商務交際》共10章,第1至4章以跨文化交際學的基本理論為框架,闡述交際與文化的關係、文化價值觀對跨文化商務交際的影響,介紹文化差異在言語和非言語方面的表現。第5至10章運用跨文化交際學理論具體分析重要商務實踐活動中的文化差異,即跨文化商務寫作、禮儀、談判、行銷、倫理和企業文化。
圖書目錄
Chapter1Communication:AnInterculturalPerspective
I.BasicsofHumanCommunication
1.NeedsandPurposesforCommunication
2.DefinitionofCommunication
3.TheScopeandClassificationofCommunication
4.TheProcessofCommunication
5.CharacteristicsofCommunication
II.AReviewofInterculturalCommunicationStudy
1.InterculturalCommunicationStudyintheU.S.
2.InterculturalCommunicationStudyinChina
3.TheMultidisciplinaryNatureofInterculturalCommunicationStudy
III.AReviewofInterculturalBusinessCommunication
1.TheResearchofInterculturalBusinessCommunication
2.TheImportanceofLearningInterculturalBusinessCommunication
3.TheComplexityinLearningInterculturalBusinessCommunication
Chapter2UnderstandingCulturesandTheirValues
I.TheNatureofCulture
1.DefinitionsofCulture
2.IngredientsofCulture
3.CharacteristicsofCulture
II.TheBasicsofCulturalValues
1.DefinitionofValue
2.ValuesFormtheCoreofCulture
3.PrioritiesofCulturalValues
III.UnderstandingCulturalPatterns
1.KluckhohnandStrodtbeck'sValueOrientations
2.Hofstede-Bond'sValueDimensions
3.Trompenaars'ValueDimensions
4.Schwartz'sValueInventory
5.Hall'sHigh-andLow-contextOrientation
Chapter3ComprehendingVerbalCommunication
I.TheRelationBetweenlanguageandCulture
1.TheInfluenceofCultureonLanguage
2.TheInfluenceofLanguageonCulture
II.CulturalImpactonLanguageatVariousLevels
1.MeaningsofWords
2.SociolinguisticRules
3.AnalysisofSpeechActs
4.DiscoursePatterns
5.VerbalStyles
Chapter4PerceivingNonverbalCommunication
I.TheBasicsofNonverbalCommunication
1.DefiningNonverbalCommunication
2.TheImportanceofNonverbalCommunication
3.FunctionsofNonverbalCommunication
II.CulturalImpactonNonverbalCommunication
1.BodyMovement
2.EyeContact
3.Touch
4.Smell
5.Paralanguage
6.SpatialLanguage
7.TemporalLanguage
Chapter5 InterculturalBusinessWriting
I.TheImportanceofWritinginInterculturalBusinessCommunication
II.CulturalConsiderationinPlanningBusinessMessages
1.DefiningPurpose
2.AnalyzingInterculturalAudiences
3.SelectingaChannelandMedium
III.CulturalConsiderationinOrganizingBusinessMessages
1.OrganizingRoutine,Good-news,andGoodwillMessages
2.OrganizingBad-newsMessages
3.OrganizingPersuasiveMessages
4.OrganizingReports
5.OrganizingEmploymentMessages
IV.CulturalDifferencesinFormatandLayoutofBusinessLetters
Chapter6InterculturalBusinessEtiquetteandProtocol
I.TheImportanceofAppropriateEtiquetteandProtocol
II.DefiningBusinessEtiquetteandProtocol
III.CulturalDifferencesinBusinessEtiquetteandProtocol
1.InitialBusinessRelationships
2.SocialEntertainment
3.Gift-givingEtiquette
4.BusinessDress
5.BusinessScheduling
6.TheUseofHumor
Chapter7InterculturalBusinessNegotiation
I.DefiningInterculturalNegotiation
II.InterculturalNegotiationVariables
1.FactorsInfluencingBusinessNegotiation
2.AnalysisofInterculturalNegotiationVariables
III.InterculturalNegotiationModelsandStyles
1.InterculturalNegotiationModels
2.InterculturalNegotiationStyles
IV.InterculturalNegotiationStrategiesandGuidelines
1.InterculturalNegotiationStrategies
2.InterculturalNegotiationGuidelines
Chapter8InterculturalMarketingCommunication
I.ACulturalApproachtoInternationalMarketing
1.Marketing:BorrowedConceptsandPracticos
2.MarketingasanExchangeandCommunicationProcess
II.CulturalInfluenceonSelectedAspectsofMarketingand
Advertising
1.VerbalLanguage
2.Nonverballanguage
3.RitualsandReligions
4.Values
III.GlobalMarketingandAdvertising
1.ControversialIssuesofGlobalMarketing
2.ThinkingGloballyandActingLocally
3.TheGlobalConsumer
Chapter9InterculturalBusinessEthics
I.lawandEthicsofInterculturalBusinessCommunication
1.TheNatureofLegalEnvironmentofInternationalBusiness
2.EthicalDilemmasinInterculturalBusinessCommunication
II.MajorLegalandEthicalIssuesinInterculturalBusiness
Communication
1.ProtectionofIntellectualProperty
2.DisputeSettlementThroughLegalChannels
3.Labor-managementRelationsandEmployment
4.TheIssueofBriberyandCorruption
III.BuildingEthicalCompetenceinInterculturalBusiness
Communication
1.MoralPhilosophiesorRelevancetoBusinessEthics
2.IncorporatingEthicsintoInternationalBusinessDecisions
3.AUniversalSetofEthics
Chapter10OrganizationalCultureandInterculturalCommunication
Training
I.TheFoundationsofOrganizationalCulture
1.DefiningOrganizationalCulture
2.TheFunctionofOrganizationalCulture
3.DifferencesBetweenOrganizationalandNationalCultures
4.TypesofOrganizationalCulture
II.TheRoleofCommunicationinOrganizations
1.TheStructureofCommunicationinOrganizations
2.InterculturalCommunicationNeedsinOrganizations
III.InterculturalCommunicationTraininginOrganizations
1.ContentAreasofInterculturalCommunicationTraining
2.AFour-stepApproachtoImprovingIntercultural
CommunicationCompetence
KeytoExercises
Bibliography
