內容簡介
書面語篇的世界《書面語篇的世界:體裁研究》作者從書面語篇體裁的現實、意圖、分析和套用四個層面入手，分析了廣告、商務、學術、經濟、法律以及媒體等領域的眾多實際文本，搭建起語篇體裁研究的三維模型，試圖把體裁研究從單純的學術概念轉化到實際套用中來。體裁研究可以幫助深入理解類似學術論文、專業檔案以及機構條款等各種書面語篇的特色和內容。但是，人們對於體裁研究的套用卻仍局限於語言教學及培訓領域．對於語篇體裁的認識還停留在簡單且理想化的層面。實際上，在工作生活中遇到的語篇體裁多是動態複雜的，應該從多個方面進行分析，才能做到精準的理解。
目錄
Acknowledgements
Introduction
Overview
Chapter 1 Perspectives on written discourse
1.1 History and development
1.2 Multi-perspective model of discourse
1.3 Genre-based view of discourse
The world of reality
Chapter 2 Genres within specific domains
2.1 Registers，genres and disciplines
2.2 Disciplinary variation in genres within academic
domains
2.3 Variation in genres within professional domains
Chapter 3 Genres across domains：Genre colonies
3.1 Promotional genres
3.2 Academic introductions
3.3 Reporting genres
The world of private intentions
Chapter 4appropriationof generic resources
4.1Invasionof territorial integrity
4.2philanthropicfundraising
4.3 Public discourse：Memorandum of
understanding
Chapter 5 Generic integrity
5.1 Identifying generic integrity
5.2 Dynamics of generic integrity
5.3 Generic competence and professional expertise
The world of analytical perspectives
Chapter 6 Integrating research methods
6.1 Investigation goals
6.2 Towards a multi-perspective model
6.3 Integrating perspectives
The world of applications
Chapter 7 Applications of genre theory
7.1 The power and politics of genre
7.2 Genres in translation and document design
7.3 Genres in applied linguistics
References
Index
