商務旅遊英語教程

《商務旅遊英語教程》由黃瑛著,於2009年由華中科技大學出版社出版發行,該教材試圖做到具有引導性,能為商務旅遊人士、旅遊從業人員、英語和旅遊專業本科生更好地熟悉不同國家的風俗習慣、禮儀禮節起到具體的引導作用。該教材具有廣博性,內容涉及旅行、國際商務、國際會展、國際體育運動等方面;具有適用性,特別適用於普通理工科高校、師範類高校和獨立學院開設英語專業的本科生,難度基本適合英語專業二、三年級學生。

基本信息

內容簡介

該教材共16個單元,每個單元有1篇主課文和1篇拓展閱讀。主課文包含閱讀材料、單詞和短語的注釋、課後練習。課後練習有辭彙測驗、閱讀理解、翻譯和寫作等訓練內容。拓展閱讀包含閱讀材料和辭彙。

圖書目錄

Unit 1 Culture(Ⅰ)

商務旅遊英語教程

Main Text The Meaning of Culture

Supplementary Reading Intangible Cultural Heritage on UNESCO List

Unit 2 Culture(Ⅱ)

Main Text Cross-cultural Management and Training

Supplementary Reading The Impact of Culture on Business

Unit 3 Tourism

Main Text Global Code of Ethics for Tourism

Supplementary Reading Ecotourism

Unit 4 Travel

Main Text Travel and Tourism

Supplementary Reading A Future Role for Travel Management

Unit 5 Food and Beverage(Ⅰ)

Main Text Food Culture

Supplementary Reading Early Chinese Food History

Unit 6 Food and Beverage(Ⅱ)

Main Text Food Safety at Temporary Events

Supplementary Reading Contaminated Milk Powder Reveals Safety Issue

Unit 7 Hotel related English(I)

Main Text Three Important Departments of a Hotel

Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows

Unit 8 Hotel-related English(Ⅱ)

Main Text The History of Hotels:From Economic tO Extravagant

Supplementary Reading Hostels

Unit 9 Business Management

Main Text Business Management in Canada

Supplementary Reading Uncommon Loyalty

Unit 10 Business Marketing

Main Text The Marketing Management

Supplementary Reading Top Five Ways to Sell Innovation

Unit 11 Negotiation

Main Text Negotiating

Supplementary Reading Cross Cultural Negotiation

Unit 12 Logistic

Main Text A Brief Introduction to Logistics

Supplementary Reading A Logistics Revolution

Unit 13 Transportation

Main Text The Transportation System in Australia

Supplementary Reading The Subway System

Unit 14 International Conference

Main Text A Brief Introduction to APEC

Supplementary Reading International Business Meetings。

Unit 15 International Exhibition

Main Text Historical Background of Expo

Supplementary Reading China and Expo

Unit 16 Sports Tourism

Main Text Sports Tourism

Supplementary Reading Major Sport Events and Tourism Impacts

Keys to Exercises

參考文獻。

相關詞條

相關搜尋

熱門詞條

聯絡我們