Company Profile
Bright Dairy was owned by the State, public capital property rights' diversification of shareholding listed company, principally engaged in the milk and dairy products development, production and sale, breeding, cultivation, logistics, nutrition health food of the development, production and sales, is currently the largest dairy products production, sale the enterprise one of the bright dairying business Bright Dairy was owned by the State, public capital property rights' diversification of shareholding listed company, principally engaged in the milk and dairy products development, production and sale, breeding, cultivation, logistics, nutrition health food of the development, production and sales, is currently the largest dairy products production, sale the enterprise one of the bright dairying business . origin began in 1911, after 100 years of continuous development, the gradual establishment of various kinds of dairy products to the development, production and sales in China, as well as a high - end dairy leader origin began in 1911, after 100 years of continuous development, the gradual establishment of various kinds of dairy products to the development, production and sales in China, as well as a high - end dairy leader .
company is mainly involved in the Dairy Research Institute,dairy equipment and state - of - the - art dairy processing process, the main products include fresh milk, fresh yogurt, lactic acid bacteria beverage, milk, yogurt, milk, cheese, butter etc. multiple category 2000, Shanghai Guangming Dairy Company completed the shareholding system, and in 2002 the success in Shanghai Stock Exchange market (600597) 2000, Shanghai Guangming Dairy Company completed the shareholding system, and in 2002 the success in Shanghai Stock Exchange market (600597) .
code listing in 2003, renamed Bright Dairy code listing in 2003, renamed Bright Dairy . 2014, Bright Dairy in the East China market share was 22 percent; Shanghai where 40 per cent, 2014, Bright Dairy in the East China market share was 22 percent; Shanghai where 40 per cent,.
ranked ahead of fresh milk, ranked first in the country's total fresh milk available in the market share of 51 percent, accounting for 83% of market share in east and south - east; fresh yogurt that had a share of 25 percent, accounting for 44% of East China;In the normal - temperature milk and had a share of 1.2 per cent in the East of 5. 3%, accounting for 15% of Shanghai 2014 sales for the first time in more than two - billion - dollar, reached 20.4 billion yuan on the
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Enterprise Mission
innovation sharing a healthy lifeinnovation sharing a healthy life.
Business Performance
corporate business results for the past 5 years, the company's sales gained momentum for steady growth, with sales of 2015 corporate business results for the past 5 years, the company's sales gained momentum for steady growth, with sales of 2015 . 194 billion in 2014 sales breakthrough billion - double, reached 204 billion yuan, the company's future sales strategy planning, laying a solid foundation for the 194 billion in 2014 sales breakthrough billion - double, reached 204 billion yuan, the company's future sales strategy planning, laying a solid foundation for the .
Historical Evolution
In 1911, a British businessman in Shanghai, Shanghai may be the milk company, which is the bright dairying business, the predecessor of Shanghai Yimin 1949 a factory was established, mainly for milk production in 1950, "Bright" brand was born in 1956 in Shanghai milk company officially established In 1911, a British businessman in Shanghai, Shanghai may be the milk company, which is the bright dairying business, the predecessor of Shanghai Yimin 1949 a factory was established, mainly for milk production in 1950, "Bright" brand was born in 1956 in Shanghai milk company officially established . of milk can be classified as belonging to the "Regulations of Shanghai Municipality on the company's milk;Yimin in the Number One and "Bright" brand into a milk company all in Shanghai in 1978 for the purpose of solving the people's drinking milk problem that it is bright of milk can be classified as belonging to the "Regulations of Shanghai Municipality on the company's milk;Yimin in the Number One and "Bright" brand into a milk company all in Shanghai in 1978 for the purpose of solving the people's drinking milk problem that it is bright .
brand of milk powder products since extended to liquid milk, the company created the nine dairy milk company in 1996 in Shanghai and Shanghai Industrial Group has set up a joint venture company Shanghai Bright Dairy Co., Ltd. "in 2000, Shanghai Bright Dairy Co Ltd completes restructuring, and renamed" Shanghai Bright Dairy Co., Ltd "in 2002 and landed in Shanghai Stock Exchange market (code SH600597) 2003" Shanghai Bright Dairy Co., Ltd "renamed "Bright Dairy in 2007 by the company's strategy is" focused on dairying, leading fresh, strong in the normal temperature, the breakthrough of the milk powder" in 2010, Bright Dairy bought Dairy Company of New Zealand's new Wright 2011 Bright Dairy in revenue of 10 billion yuan in the first 2012 Bright Dairy's total assets at the end of 93. 4 billion yuan, net assets stood at 44 billion 2013 Bright Dairy Limited's acquisition of the new Wright successfully listed in New Zealand, became the first domestic dairy and success in overseas acquisitions and overseas - listed companies in the dairy sector;Huadong center factory project, to become the world's largest dairy factory monomer;China's dairy industry was the only of the Dairy State Key Laboratory of the successful acceptance of sci - tech bright 2014 taking the lead in the industry Bright Dairy Company Ltd with Lactobacillus casei LC2W and Lactobacillus plantarum ST - III, which are mounted on the strain of the moon's three - Test return flight, successfully mounted return test deep space, open to research and write a new chapter in the history of the patent;Bright Dairy expert academician workstation platform establishment, Bright Dairy Science and Technology is located by the "leading" to the "internationally influential" transition under a wholly owned subsidiary of Holstein dairy RRJ, introducing strategic investors, setting up a joint venture company, the construction expansion of pastures transition under a wholly owned subsidiary of Holstein dairy RRJ, introducing strategic investors, setting up a joint venture company, the construction expansion of pastures .
2014 sales for the first time in more than two - billion - dollar, reached 20.4 billion yuan on the 2015 Bright Dairy Food Group has been entrusted with the management of Israel first Troyes sides will, in accordance with the strategy, market, product, etc.) as well as the scientific and technological cooperation, build more internationalization of Bright Dairy
in the new national "Food Safety Law" implement formally,Bright Dairy publishes industry's first White Paper on food safety, to the consumer public is open to the whole production process, a complete industrial chain that promises to create "safe milk", accept social supervision in the new national "Food Safety Law" implement formally,Bright Dairy publishes industry's first White Paper on food safety, to the consumer public is open to the whole production process, a complete industrial chain that promises to create "safe milk", accept social supervision .
Management Team
Secretary of the Party Committee and Chairman of the Board of Directors:} {a0p Chong Jian Zhang, male, born in October 1963, MBA, CPC member, a former Secretary of the Party Committee and Chairman of the Board of Directors:} {a0p Chong Jian Zhang, male, born in October 1963, MBA, CPC member, a former . Bright Food (Group) Company Limited and the assistant to the president, industry development director of Bright Food Group General Manager of Shanghai Changjiang, deputy Party secretary and president of Bright Food (Group) Company Limited and the assistant to the president, industry development director of Bright Food Group General Manager of Shanghai Changjiang, deputy Party secretary and president of .
2:} {a0p Hang Ming Zhu, male, born in June 1970, a college degree, an economist and CPC member 2:} {a0p Hang Ming Zhu, male, born in June 1970, a college degree, an economist and CPC member . Shanghai Haibo Co., Ltd., President, Director and Deputy Party Secretary, Bright Food (Group) Corporation, Shanghai Changjiang, deputy Party secretary, union,Shanghai Farm served as the secretary of the Sichuan
deputy party secretary of the Discipline Inspection Commission: Xinfeng, vice - president Ji {N}: {} {N} a1p Vice President: Shen Weiping, vice - president of {N}: {N} Luo Vice President: New Tang Ren deputy party secretary of the Discipline Inspection Commission: Xinfeng, vice - president Ji {N}: {} {N} a1p Vice President: Shen Weiping, vice - president of {N}: {N} Luo Vice President: New Tang Ren.
Bright Products
Delicious, delicious, aware of the bright new experiences bring people pleasure Delicious, delicious, aware of the bright new experiences bring people pleasure . natural inspiration, innovative products, to rich people's life natural inspiration, innovative products, to rich people's life .
Bright Brand
bright brand family as display {N} {N}bright brand family as display {N} {N}.
Sub Brand Introduction
Chi called yogurt cheese. It is said to be "milky gold", shredded cheese due to its fine texture, soft texture, fermentation time longer and are more easily absorbed by human body, specialty cheese in the aristocratic Zhi while playing as the first truly add in shredded cheese, yogurt, a real mean streak and gave it a unique original fragrant cheese, sesame yogurt fermented milk using a high - quality playing, gelatin - free and preservative, after four seasons, summer and dried in the air inlet, lit internally with wine, the palate;on the outside of the package of three pioneering, reflects the spirit of ingenuity beating sesame yogurt: the first use of a laser engraved radium closure technology, pioneered the use of pharmaceutical - grade bottle, Crown cap pioneered stereo modelling Zhi while playing as the first truly add in shredded cheese, yogurt, a real mean streak and gave it a unique original fragrant cheese, sesame yogurt fermented milk using a high - quality playing, gelatin - free and preservative, after four seasons, summer and dried in the air inlet, lit internally with wine, the palate;on the outside of the package of three pioneering, reflects the spirit of ingenuity beating sesame yogurt: the first use of a laser engraved radium closure technology, pioneered the use of pharmaceutical - grade bottle, Crown cap pioneered stereo modelling .
Crown allegorical play sword chi yogurt yogurt first throne high end of the strategic objectives of Crown allegorical play sword chi yogurt yogurt first throne high end of the strategic objectives of . 16 {N N} {} {} {} {N N} N was rewarded a buttermilk - flavored {N} was rewarded a bright flavor buttermilk is independently developed by Bright Dairy, took the lead in central China's high - end low - temperature yoghurt product 16 {N N} {} {} {} {N N} N was rewarded a buttermilk - flavored {N} was rewarded a bright flavor buttermilk is independently developed by Bright Dairy, took the lead in central China's high - end low - temperature yoghurt product .
This product is made by the highest grades of milk as a raw material, adding a higher nutritional value of Lactobacillus plantarum, and long - time natural fermentation,The birth of a new "yummy yogurt This product is made by the highest grades of milk as a raw material, adding a higher nutritional value of Lactobacillus plantarum, and long - time natural fermentation,The birth of a new "yummy yogurt . delicious creation, not only is the production of complicated, but the quality of raw material and production process of careful controls delicious creation, not only is the production of complicated, but the quality of raw material and production process of careful controls .
You can try this senior product taste, also can choose to taste cheese, tropical mango flavor, berry berry or experiences and can bring the fairy - tale forest You can try this senior product taste, also can choose to taste cheese, tropical mango flavor, berry berry or experiences and can bring the fairy - tale forest . - - in short, bright new high - end goods, flavored milk, is just as delicious was born out of yogurt - - in short, bright new high - end goods, flavored milk, is just as delicious was born out of yogurt .
17 {N N} {} {N} ANPE high quality fresh milk" - milk source defined ANPE fresh pasture "to ensure the highest quality, 85 C pasteurization process retains more fresh protein - removing agent, process to ensure milk fragrant flavor, from production to transportation to sales throughout the constant low temperature cold - chain management ensure the high quality; excellent fold quality fresh attention to the freshness of the product, the product concerned as well as the mellow mouth - feel, the more consumer - focused health 17 {N N} {} {N} ANPE high quality fresh milk" - milk source defined ANPE fresh pasture "to ensure the highest quality, 85 C pasteurization process retains more fresh protein - removing agent, process to ensure milk fragrant flavor, from production to transportation to sales throughout the constant low temperature cold - chain management ensure the high quality; excellent fold quality fresh attention to the freshness of the product, the product concerned as well as the mellow mouth - feel, the more consumer - focused health . {N N} {} {N} Chang Chang excellent flavor fermented milk excellent flavor unique to fermented milk containing bright Chinese patent strain Lactobacillus plantarum ST - III, the Scientific evidence shows that Lactobacillus plantarum ST - III may be more beneficial bacteria and intestinal enteric {N N} {} {N} Chang Chang excellent flavor fermented milk excellent flavor unique to fermented milk containing bright Chinese patent strain Lactobacillus plantarum ST - III, the Scientific evidence shows that Lactobacillus plantarum ST - III may be more beneficial bacteria and intestinal enteric .
,,. 2015 body more easily without adding brand - new and upgraded products, without any food additive, health drink more reassuring 2015 body more easily without adding brand - new and upgraded products, without any food additive, health drink more reassuring .
font = "Verdana" size = "9" complexscriptsfont = "Arial" complexscriptssize = "9", the nature and the unobstructed!the vigour of the plant viable lactic acid bacteria beverage the vigour of the plant is the first domestic use of Lactobacillus plantarum fermented active lactobacillus beverage, lactobacillus plantarum ST - III Lactobacillus casei and application of the inventive combination, the number of probiotic bacteria from the group consisting of 10 ^ 6 CFU / ml in 8 ~ 10 ^ to 10 ^ 9 CFU / ml, after 72 h of fermentation process, so that the product is carried out without adding any stabilizers during shelf life and can still maintain good texture font = "Verdana" size = "9" complexscriptsfont = "Arial" complexscriptssize = "9", the nature and the unobstructed!the vigour of the plant viable lactic acid bacteria beverage the vigour of the plant is the first domestic use of Lactobacillus plantarum fermented active lactobacillus beverage, lactobacillus plantarum ST - III Lactobacillus casei and application of the inventive combination, the number of probiotic bacteria from the group consisting of 10 ^ 6 CFU / ml in 8 ~ 10 ^ to 10 ^ 9 CFU / ml, after 72 h of fermentation process, so that the product is carried out without adding any stabilizers during shelf life and can still maintain good texture . 2016 "way to launch a new epoch" light "or" lactic acid bacteria beverage plant vigor, inviting its ultra - crisp and clean taste, lightsome 0 fat, sugar - reduced 40%,Not only taste of super refreshing, eliminating concerns of consumers for a sugar overload, a lactic acid bacteria and innovative way, put forward the concept of living bacteria in water 2016 "way to launch a new epoch" light "or" lactic acid bacteria beverage plant vigor, inviting its ultra - crisp and clean taste, lightsome 0 fat, sugar - reduced 40%,Not only taste of super refreshing, eliminating concerns of consumers for a sugar overload, a lactic acid bacteria and innovative way, put forward the concept of living bacteria in water .
{N N} {} {} {N N} An Mosley pasteurised yogurt Anne Moseley was the first in - can preservation of yoghurt, and its special strains come from one of the world's five longevity village of Moseley Village {N N} {} {} {N N} An Mosley pasteurised yogurt Anne Moseley was the first in - can preservation of yoghurt, and its special strains come from one of the world's five longevity village of Moseley Village . by Bright Dairy will strain introduced to China, and by high tech process, has also put the authentic, delicious yogurt Mosley An, the Chinese family created a long and healthy life by 2016 to launch new flavors: 2 3 fruit and vegetable,Yoghurt added fruits, delicious and healthy by Bright Dairy will strain introduced to China, and by high tech process, has also put the authentic, delicious yogurt Mosley An, the Chinese family created a long and healthy life by 2016 to launch new flavors: 2 3 fruit and vegetable,Yoghurt added fruits, delicious and healthy .
{N N} {} {N} Berry Peier New Zealand fully imported baby formula Peier Berry of Canterbury in New Zealand, pure milk source of Snow Mountain Ranch, its exclusive formula reference is made to the international Codex Alimentarius Commission guidelines and the "Chinese Dietary Nutrition Reference Intakes, Unihub OPO system balance of pro - growth, China's baby's constitution, and the delicate intestinal, pieces make digestion easier, better nutrition absorption {N N} {} {N} Berry Peier New Zealand fully imported baby formula Peier Berry of Canterbury in New Zealand, pure milk source of Snow Mountain Ranch, its exclusive formula reference is made to the international Codex Alimentarius Commission guidelines and the "Chinese Dietary Nutrition Reference Intakes, Unihub OPO system balance of pro - growth, China's baby's constitution, and the delicate intestinal, pieces make digestion easier, better nutrition absorption .
Sci - Tech Innovation
inspiration, bright continuous pursuit and exceeding expectations;Using advanced technology, brings a new "yummy delicious bright creative inspiration, bright continuous pursuit and exceeding expectations;Using advanced technology, brings a new "yummy delicious bright creative . more manufacturing, more in the creation of new life more manufacturing, more in the creation of new life .
dairying Dairying key laboratories, State Key Laboratory, with the approval of the Ministry of Science and Technology of the People's Republic of China, 2010 construction began on August 2, 2013 have been accepted in the dairy industry of China is the only State Key Laboratory of Dairy to dairying Dairying key laboratories, State Key Laboratory, with the approval of the Ministry of Science and Technology of the People's Republic of China, 2010 construction began on August 2, 2013 have been accepted in the dairy industry of China is the only State Key Laboratory of Dairy to . Key Laboratory of Bio - technology in the field of basic and applied basic research of the international frontal problems such as the direction, in the following four aspects mainly: (1) raw milk and dairy product quality and safety control;(2), a kind of new theory and technology of dairy starter cultures;(3) functional dairy research and development;(4) Novel cheese and Comprehensive Utilization of Byproducts Key Laboratory of Bio - technology in the field of basic and applied basic research of the international frontal problems such as the direction, in the following four aspects mainly: (1) raw milk and dairy product quality and safety control;(2), a kind of new theory and technology of dairy starter cultures;(3) functional dairy research and development;(4) Novel cheese and Comprehensive Utilization of Byproducts .
Laboratory since its establishment, according to its own development and its features and advantages, the participation of a large number of basic applications and the key technologies of the project and the transformation of sci - tech type Laboratory since its establishment, according to its own development and its features and advantages, the participation of a large number of basic applications and the key technologies of the project and the transformation of sci - tech type . project hosted and undertook the "973", "948", the "863" science and technology plans such as the national and ministerial levels and there are 56 project hosted and undertook the "973", "948", the "863" science and technology plans such as the national and ministerial levels and there are 56 .
applied for nearly 500 items, and three invention patents authorized international, Chinese invention patent authorization item 251, and has published articles 110 articles applied for nearly 500 items, and three invention patents authorized international, Chinese invention patent authorization item 251, and has published articles 110 articles . presided over the creation of national standards in item 2, was developed with input from more than 40, the revision of GB 5 items,industry standard item 2 presided over the creation of national standards in item 2, was developed with input from more than 40, the revision of GB 5 items,industry standard item 2 .
Bright Dairy Institute of Bright Dairy products developing and its technical support is based on the Institute, owned "Dairy State Key Laboratory of", "National Dairy Processing Technology", "National Enterprise Technical Centre" and "Shanghai Dairy bio - engineering technology research center, national engineering practice education centre", "Postdoctoral Research Station", "expert academician workstation" and "University Union Postgraduate Base" eight scientific research platforms Bright Dairy Institute of Bright Dairy products developing and its technical support is based on the Institute, owned "Dairy State Key Laboratory of", "National Dairy Processing Technology", "National Enterprise Technical Centre" and "Shanghai Dairy bio - engineering technology research center, national engineering practice education centre", "Postdoctoral Research Station", "expert academician workstation" and "University Union Postgraduate Base" eight scientific research platforms . Institute has formed a set of basic research, technological innovation, product development, the development of standards, quality guarantee,information services, technical training and demonstration projects, promotion of results etc, As for enterprises, the dairy industry and science and technology service Institute has formed a set of basic research, technological innovation, product development, the development of standards, quality guarantee,information services, technical training and demonstration projects, promotion of results etc, As for enterprises, the dairy industry and science and technology service .
Bright Dairy is China has the most patents of dairy enterprises always Bright Dairy is China has the most patents of dairy enterprises always . Only the pursuit of excellence, to provide consumers with a safer, healthier, more nutritious and more fresh dairy Only the pursuit of excellence, to provide consumers with a safer, healthier, more nutritious and more fresh dairy .
tech consumers as well as a better life, This is Bright Dairy's commitment and dedication to scientific research team tech consumers as well as a better life, This is Bright Dairy's commitment and dedication to scientific research team . Bright Dairy has always attached great importance to the construction of "high - tech bright" Bright Dairy has always attached great importance to the construction of "high - tech bright" .
actively and training talents in recent years, there are 3 people, associate professors and 21 people, Dr. 11 44 acquiring master degreetalent and in their composition, predominantly young, break the conventional mode, interdisciplinary, multidisciplinary, and focusing it on the talents of the complementarity existing team, won the "National Hundred, Thousand and Ten Thousand Talent Project" 1, "Procedures of Shanghai Municipality on the tech elite" 1, "" Regulations of Shanghai Municipality on the Administration of excellence on science and technology "," Shanghai Leading Talents", "Shanghai Excellent Technological Leader 2 people like team, won the "National Hundred, Thousand and Ten Thousand Talent Project" 1, "Procedures of Shanghai Municipality on the tech elite" 1, "" Regulations of Shanghai Municipality on the Administration of excellence on science and technology "," Shanghai Leading Talents", "Shanghai Excellent Technological Leader 2 people like .
Bright Dairy had founded the Shanghai Dairy Bio - Engineering Research Center, National Dairy Processing Technology, and obtained the Recognition of Hi - tech Enterprises", etc,flag of industrial technology and scientific research level and the mechanism has reached the international level while Bright Dairy had founded the Shanghai Dairy Bio - Engineering Research Center, National Dairy Processing Technology, and obtained the Recognition of Hi - tech Enterprises", etc,flag of industrial technology and scientific research level and the mechanism has reached the international level while ., is a good platform for researchers on Science and Technology, and organizes and participates in various related industries at home and abroad academic exchanges, broaden the field of research and development,the industry forefront of , is a good platform for researchers on Science and Technology, and organizes and participates in various related industries at home and abroad academic exchanges, broaden the field of research and development,the industry forefront of .
dynamic exchanges with foreign countries, hand in hand, New Zealand joined the Dutch National Science Research Institute of the Applied Research Institute TNO teamed up for the Bulgarian National Academy of Sciences established the Bulgarian yogurt Anne Moseley Village, technological, and cultural projects jointly New Zealand Dairy Institute / New Zealand dairy material (Chinese) cooperation and also to raise the level of dairy company Rhodia of France was held at the Chinese Academy of Agricultural Sciences and Technology Center of Bright Dairy yogurt seminar with French company Rhodia, the New Zealand Dairy Research Institute, University of California,Japan's Kagoshima University established a cooperation relationship research of functional probiotic lactobacillus and efficient screening technique) (National Prize for Progress in Comprehensive Utilization of By - products of cheese manufacture and integrate innovation of technology and industrialization application (National Prize for Progress in quality safety control of high quality) and research and development (Shanghai Science) functional probiotic lactobacillus and breeding technique of the particular consumers of dairy products and its strategy of emphasizing the function of the technique of the yogurt of secondary pasteurization technology research and development of probiotic strains L. plantarum ST - III, which is developing an Internet - based infant formulaUsed in Dairy Industry; Lactobacillus casei BD - II strain and the hypolipidemic effect of Lactobacillus casei LC2W strain and its use in hypertension resistance to create a high - tech enterprises of strategic decision - making and the implementation of the third generation of baby formula to study the micro - ecology of the dairy product research and development
Product Spokesperson
Huang Xiaoming 2014, Huang Xiaoming as a spokesperson for the brand with bright Chang You work hand in hand cooperation Huang Xiaoming 2014, Huang Xiaoming as a spokesperson for the brand with bright Chang You work hand in hand cooperation . {N N} {} {} {N N} Hu Ge 2016 at Spring Festival, Bright Chang Hu Ge You in hand, after which the song will be bright as Hu Chang You brand endorser N {} {} {N N} Wang Kai in 2016, the plant vigor is lightsome bright handholding Wang Kai, Wang Kai as bright airy new endorser of Mayday, the vigour of the plant by 2016, Mosley Ann Hands band Mayday, Mayday, and thereafter as a safety Mosley's new spokesman Wang Xiaochen 2016, Bright Dairy in Shanghai enjoying the taste of buttermilk products in line with the conference,Wang Xiaochen announced that ye may be enjoying the taste of buttermilk was named spokesperson for {N N} {} {} {N N} Hu Ge 2016 at Spring Festival, Bright Chang Hu Ge You in hand, after which the song will be bright as Hu Chang You brand endorser N {} {} {N N} Wang Kai in 2016, the plant vigor is lightsome bright handholding Wang Kai, Wang Kai as bright airy new endorser of Mayday, the vigour of the plant by 2016, Mosley Ann Hands band Mayday, Mayday, and thereafter as a safety Mosley's new spokesman Wang Xiaochen 2016, Bright Dairy in Shanghai enjoying the taste of buttermilk products in line with the conference,Wang Xiaochen announced that ye may be enjoying the taste of buttermilk was named spokesperson for .
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The Whole Industry Chain
milk as a delicious and nutritious natural food, from farms to the consumer, the bright dairying is consumer full check milk as a delicious and nutritious natural food, from farms to the consumer, the bright dairying is consumer full check . take a look and see how the whole industry chain, grazing land management, dairy processing, cold chain logistics, brand marketing is joined together, the layers of monitoring, to ensure the high quality of product and service take a look and see how the whole industry chain, grazing land management, dairy processing, cold chain logistics, brand marketing is joined together, the layers of monitoring, to ensure the high quality of product and service .
consistently in the full industrial chain mode, the world's eyes, constantly improve the production quality in consistently in the full industrial chain mode, the world's eyes, constantly improve the production quality in . addition to better meet the demand, coupled with product development, logistics and sales, etc, that the construction monitoring, to ensure the high quality of products and services consistently addition to better meet the demand, coupled with product development, logistics and sales, etc, that the construction monitoring, to ensure the high quality of products and services consistently .
, rangeland management, livestock Bright Holstan Co., Ltd.,have over 60 years of history of cattle, the ranch has already done more than 30, is the biggest comprehensive services ranch management using bright - the world's first 1,000 ranch "evaluating standard system on the ranch all veterinary care, breeding, feedstuff and raw milk quality, heatstroke prevention, production safety etc. Six Sections that, raw milk quality safety, reliable, high quality dairy processing
Bright Dairy has nearly 20 factories across major cities and provinces where Bright Dairy has nearly 20 factories across major cities and provinces where ., Huadong center covering an area of 232 mus, total floor area of 126,000 square meters, with an annual production capacity of 600,000 tons,introduced the international most advanced production technology, management systems, as well as the detection means, is a world - class large - scale comprehensive , Huadong center covering an area of 232 mus, total floor area of 126,000 square meters, with an annual production capacity of 600,000 tons,introduced the international most advanced production technology, management systems, as well as the detection means, is a world - class large - scale comprehensive .
dairy production base in the management of the project, a bright start in the implementation of "factory micrometer AIB1000 division" standard, which is a dairy manufacturer of quality system, factory environment, product control, process control, five management staff section shall be evaluated and accurately grasp the dairy production base in the management of the project, a bright start in the implementation of "factory micrometer AIB1000 division" standard, which is a dairy manufacturer of quality system, factory environment, product control, process control, five management staff section shall be evaluated and accurately grasp the . management throughout the plant quality and production management, always grasp the safety of the product stream brought fresh management throughout the plant quality and production management, always grasp the safety of the product stream brought fresh .
Bright Dairy, a subsidiary of Shanghai Lingxian Logistics Co., Ltd., insisted that the "leader of the regional logistics, food logistics experts" business purpose,"fresh, fast and accurate, cordial" service concept, and committed to the community and providing customers with high quality, many temperate of Modern Logistics Service Fresh food logistics has been led in Jiangsu, Zhejiang and Anhui, as well as the establishment of 26 modern cold - chain distribution center, warehouse area is over 5. 5 million square meters, the transportation terminal outlets covered approximately 16000;Lingxian Logistics WMS implementation, DPS, TMS and onboard GPS system by applying modern information systems, logistics operations and management to provide effective support to the sales terminal
Bright Dairy to sell its terminal has been all over the country, has more than 2,000 dealers and 100 million points of sale remains effective Bright Dairy to sell its terminal has been all over the country, has more than 2,000 dealers and 100 million points of sale remains effective . in modern business super and traditional retail channel advantages, and also established the principle of catering, Groupon, network, and the school - milk - like covering of the advantage on the transverse and vertical for margin is consisting of "the layout of the channels at the same time, develop secondary and tertiary markets in modern business super and traditional retail channel advantages, and also established the principle of catering, Groupon, network, and the school - milk - like covering of the advantage on the transverse and vertical for margin is consisting of "the layout of the channels at the same time, develop secondary and tertiary markets .
distribution channels to ultra - modern, delivering milk door,Depth distribution channels as Bright Dairy distribution channels of the troika, the annual sales growth in more than 15% distribution channels to ultra - modern, delivering milk door,Depth distribution channels as Bright Dairy distribution channels of the troika, the annual sales growth in more than 15% . modern commercial channel, Bright Dairy, constantly optimize the product structure, innovative in - store sales numbers.In delivering milk door - to - channel in the hotel booking service delivering milk to the home has more than 20 cities nationwide, every day is a million more households to provide easy and convenient milk delivery to the home service;In the depth of the channels of distribution, to continue and new products to drive the channel sink, and the party s basic product is a village and gradually covers the region;Second, research and development of the dairy raw materials also grew close to the food processing industry and restaurants
the above is only the portion of the distribution channel, in no particular order the above is only the portion of the distribution channel, in no particular order . bright hotel booking service for delivering milk to the milk bright hotel is guilty of an offence and is liable to home services, brand, which was founded in 2000, covering East China as the principal of the 20 cities in the country, 200 million a day for the family delivering milk to provide a service for a hotel booking service bright hotel booking service for delivering milk to the milk bright hotel is guilty of an offence and is liable to home services, brand, which was founded in 2000, covering East China as the principal of the 20 cities in the country, 200 million a day for the family delivering milk to provide a service for a hotel booking service .
√ established "anytime, anywhere", and "select," of the "quartet" with "milk service system, provide consumers with easy and convenient service to customers in select √ established "anytime, anywhere", and "select," of the "quartet" with "milk service system, provide consumers with easy and convenient service to customers in select . product on the product,in addition to the hundreds of kinds of commercially available dairy products available to subscribers choose hotel booking, hotel booking channels also may select the special product for the product on the product,in addition to the hundreds of kinds of commercially available dairy products available to subscribers choose hotel booking, hotel booking channels also may select the special product for the .
√ fresh home just by logging in to the hotel to book "and complete the payment website or dial the hotline booking milk, i.e. at the professional level and free on - site installation of the milk box perfect cold chain system, full - speed in a range of 4 degrees centigrade, ensuring the very freshest perfect cold chain system, full - speed in a range of 4 degrees centigrade, ensuring the very freshest .
fresh products and considerate" services with the four ", along with the heart, is guilty of an offence and is liable to become a more professional appearance was in" Drinking Milk consultant " fresh products and considerate" services with the four ", along with the heart, is guilty of an offence and is liable to become a more professional appearance was in" Drinking Milk consultant ". bright hotel booking, freshly delivered,worry about when it comes to home bright hotel booking, freshly delivered,worry about when it comes to home .
√ WCM is a world - class manufacturing quality WCM (World - Class Manufacturing, a world - class manufacturing, i.e., is to "create a world class manufacturer" is based on the objective of the TPM, based on integration of supply chain management, total quality management, strategic cost management, lean production management managerial component of the comprehensive system 2010, Dairy Factory pioneered the WCM application system, which the Chinese dairy industry in the first and only introduce management system of the dairy company WCM 2010, Dairy Factory pioneered the WCM application system, which the Chinese dairy industry in the first and only introduce management system of the dairy company WCM .
2013, Bright Dairy acquired by"Japan's factory equipment maintenance association JIPM" (Japan - U.S. Army via JIPM Institute Of Plant Maintenance) TPM (Total Productive Maintenance Excellence comprehensive productivity maintenance), which is also home to the first to receive this international award in the comprehensive productivity maintenance), which is also home to the first to receive this international award in the .
food enterprises of light, it was a "world class manufacturing" down a road that first footprints: In the future, "the president will challenge ourselves unceasingly to get on a continued improvement, reaching the new height food enterprises of light, it was a "world class manufacturing" down a road that first footprints: In the future, "the president will challenge ourselves unceasingly to get on a continued improvement, reaching the new height . Huadong center of Huadong center factory factory,2013 August officially completed; it covers an area of 232 mus, total floor area of 126,000 square meters, it is produced, the production is set to 2600 tons, with annual capacity of more than 600,000 tons of dairy products from Huadong center of Huadong center factory factory,2013 August officially completed; it covers an area of 232 mus, total floor area of 126,000 square meters, it is produced, the production is set to 2600 tons, with annual capacity of more than 600,000 tons of dairy products from .
capacity and size, which is the world's largest dairy processing plants capacity and size, which is the world's largest dairy processing plants . monomer plant design utilizing a central automation control technology, the introduction of best international production equipment on the whole production and recording real - time monitoring, so as to realize the optimization of the entire dairy production chain to monomer plant design utilizing a central automation control technology, the introduction of best international production equipment on the whole production and recording real - time monitoring, so as to realize the optimization of the entire dairy production chain to .
world advanced dairy processing technology is designed to introduce the international latest technology ideas,Create a world - class large - scale comprehensive dairy production base, Huadong center facility is dedicated to "the right of everyone to the quality management, the participation of the whole security", to provide consumers with safe, reassuring new Wright world advanced dairy processing technology is designed to introduce the international latest technology ideas,Create a world - class large - scale comprehensive dairy production base, Huadong center facility is dedicated to "the right of everyone to the quality management, the participation of the whole security", to provide consumers with safe, reassuring new Wright . New Zealand dairy products in November 2010, Bright Dairy's first acquisition of an overseas subsidiary of New Zealand's Synlait Milk new Wright Limited, started an important step towards globalization New Zealand dairy products in November 2010, Bright Dairy's first acquisition of an overseas subsidiary of New Zealand's Synlait Milk new Wright Limited, started an important step towards globalization .
2011, Bright Dairy in Canterbury, New Zealand's Snow Mountain Ranch and establish production bases, producing original tank is equipped with the original high - end infant formula Peier Berry,and in the course of more than a year and quickly occupied the Chinese infant milk powder and high - end of the 10% share in 2012, two years after the acquisition, new Wright achieved the sales income of 3. 8 million New Zealand dollar;2013 revenue of US $4. 2 billion New Zealand dollars, the rate of growth of 10% On July 23, 2013, new Wright in New Zealand listed on the mainboard, the bright dairying thus became the first domestic to overseas acquisition of high - quality milk sources that have successfully listed their enterprises and dairy enterprises On July 23, 2013, new Wright in New Zealand listed on the mainboard, the bright dairying thus became the first domestic to overseas acquisition of high - quality milk sources that have successfully listed their enterprises and dairy enterprises .
contrast new Wright listing transaction prices and the investment cost of 32 months, the investment of the assets of propagation was 100% contrast new Wright listing transaction prices and the investment cost of 32 months, the investment of the assets of propagation was 100% . Troyes Israeli food production enterprise NO. 12015, and Light Group, a subsidiary of the custody agreement, Bright Dairy Group has been entrusted with the management of Israel Troyes
Troyes was founded in 1926,at 620 to 3,737 family farmers in the Kibbutz and) shared in common with a cooperation enterprise, already developed now become Israel's largest integrated food enterprise Troyes was founded in 1926,at 620 to 3,737 family farmers in the Kibbutz and) shared in common with a cooperation enterprise, already developed now become Israel's largest integrated food enterprise . company engaged mainly in: dairy products, egg products, meat products, frozen vegetables, pastries etc company engaged mainly in: dairy products, egg products, meat products, frozen vegetables, pastries etc .
dairy company of Troyes which is the focus of the business, sales for the company as a whole accounted for 69 per cent;Israeli national dairy market accounted for 58 per cent;Israel's 20 best - selling food, Troyes has nine;Israeli dairy industry 16 big international brands, Troyes occupies 5 dairy company of Troyes which is the focus of the business, sales for the company as a whole accounted for 69 per cent;Israeli national dairy market accounted for 58 per cent;Israel's 20 best - selling food, Troyes has nine;Israeli dairy industry 16 big international brands, Troyes occupies 5 . Troyes rich company products, including organic yogurt, cheese, milk, butter, pudding, dessert, dried whey, soy milk, and baking the raw material or the like as Troyes rich company products, including organic yogurt, cheese, milk, butter, pudding, dessert, dried whey, soy milk, and baking the raw material or the like as .
dairy industry developed, regardless of its product mix, industrial technology etc., a lead of . Using its advanced intellectual property, research and technology and manufacturing technology to help develop differentiated products, so that in the course of new product development and marketing is ahead, enhance market competitiveness and expand market share further provides power
Enterprise Values
innovation lead the future focus, the qualities of courage and self - exceeding example for sharing, cooperation, growth and caring, inclusive and cohesive forces, the world's attention to culture construction, etc.), to build learning enterprises focus on teamwork and Bright Dairy, a company solely in the production of a product, more committed to producing talent establish a scientific mechanism for personnel selection only;creating targeted levels of reserve talents;Establishment and development of the enterprise adapt to conform to the actual growth of talent, training, appraisal, development and integration of personnel training mechanism, talent establish a scientific mechanism for personnel selection only;creating targeted levels of reserve talents;Establishment and development of the enterprise adapt to conform to the actual growth of talent, training, appraisal, development and integration of personnel training mechanism, talent .
lift efficiency in ord for enterprises to maintain a creative, committed to establishing effective incentive system lift efficiency in ord for enterprises to maintain a creative, committed to establishing effective incentive system . will inspire the potentials of the employees and the enthusiasm of the employees as the daily management of the enterprise behavior in the enterprise, cultivate a respect for innovation, and talent of the culture,everyone can feel the sense of achievement, and improving overall will inspire the potentials of the employees and the enthusiasm of the employees as the daily management of the enterprise behavior in the enterprise, cultivate a respect for innovation, and talent of the culture,everyone can feel the sense of achievement, and improving overall .
Let all Light employees are happy and healthy life is the bright dairying and actively promote the enterprise culture construction of theme is Let all Light employees are happy and healthy life is the bright dairying and actively promote the enterprise culture construction of theme is . and enhance the staff's work happiness index, the company actively get involved in cultural activities and had set up an and enhance the staff's work happiness index, the company actively get involved in cultural activities and had set up an .
choir, soccer team, amateur associations, hire a professional mentor, and organize regular activities every week choir, soccer team, amateur associations, hire a professional mentor, and organize regular activities every week . In addition, there is the annual sports meeting, badminton, table tennis, basketball, In addition, there is the annual sports meeting, badminton, table tennis, basketball, .
Classic in 2013, it successfully held the "bright dreams The Sound of Music Festival",Let the employee takes the stage at Classic in 2013, it successfully held the "bright dreams The Sound of Music Festival",Let the employee takes the stage at . grace and rich cultural life of employees. At the same time, in order to improve the well - being, implement employee, enterprise and society as a whole, Win Table Tennis Classic,
. the 6th Company spring sports of tug of war by the Third Bright Dairy basketball the 6th Company spring sports of tug of war by the Third Bright Dairy basketball .
. "I accompanied my parents to go to work," Family Day "I accompanied my parents to go to work," Family Day .
activities" Who feather as a tit - for - "2015 Bright Dairy badminton Classic on May 26, 2015 Bright Dairy organization of party members and cadres to visit "the Party cadre Jiao Yulu" exhibition of good deeds" on July 30, 2015 Caring about employees send cool in summer 2015 on Oct. 16, the bright dairying combined Chinese son Ci will aid Tibet school informationization teaching on Oct. 17, 2015 Bright Dairy in Shanghai by cadres of the seventh instalment of condolences on behalf of 2015 on November 20, "small man"Huadong center into the bright dairying factories 4 2015 on Dec. 5, liking the good courtesy and good bright ANPE services for strengthening the good liking Ceremony cum 2015 Shanghai party volunteers rang down the curtain 3 2015 on December 6, "dairy knowledge you I consensus" Bright Dairy 2015 teenagers dairy knowledge competition successfully held the 2015 Bright Dairy Training College was ranked the 2015 China Top 100 2015 - 12 - 18 the compassion donation,warm in the winter of 2015 Kee Bright Dairy volunteer to work in 2016 on Feb. 27, bright hotel booking power of youth public welfare for Marathon 2016 6 January make books everywhere in Bright Dairy to impoverished areas of Guangxi Hezhou donated books in 2016 on Jan. 19, the bright dairying retirement leads a tour of the Huadong center factory on 21 March 2016 Bright Packaging Quality Design Competition of the shortlist was announced for the creative talent of infinite energy 2016 March 30 "I'm moving my health" Bright Dairy 2016 Spring Fun Games
Company Honor
2016 Dec. 1, the bright new high - end "rewards a buttermilk - flavored", winner of the 2016 China Seven Star Food "by cctv 2016 on Nov. 19, the bright dairying was awarded the 2016 - 2017 annual Chinese food safety
2016 newspaper executive member of the Council of 19 November 2003, the bright dairying won the 14th China Food Safety Annual Baijia Integrity Demonstration Unit 2016 newspaper executive member of the Council of 19 November 2003, the bright dairying won the 14th China Food Safety Annual Baijia Integrity Demonstration Unit . 2016 on Nov. 19, the bright dairying won the 14th China Food Safety Annual Meeting of the scientific and technological innovation enterprises
2016 - November 19,Bright Dairy won the 14th China Food Safety Annual Top Ten Innovative Technology of Case 2016 - November 19,Bright Dairy won the 14th China Food Safety Annual Top Ten Innovative Technology of Case . 2016 Oct. 24, in the title of National Conference on Science and Technology, won the China National Light Industry issued the 12th Five - Year Plan "of Light Industry Sci - tech Innovation" Advanced Collective "
2016 Oct. 9, the bright dairying was awarded" Finance and Economics Weekly that "means for the 2016 title on September 23, Bright Dairy expert academician workstation won the" national demonstration expert academician workstation "15, 2016 Dec. 27,Bright Dairy was awarded the 2016 first
14, 2016 Jan. 13, 2016 "wealth" of China Top 500 Companies was released, Bright Dairy Co Ltd ranked 279 2016 Jul. 10, the bright dairying by china industry and vocational education leading
Unit Award for 2016 on May 12, China Top 500 Brand Value Appraisal Committee was announced for the 10th China brand value list, is ranked No. 93 2016 Bright Dairy was the construction of the "Shanghai Dairy bio - engineering research center for the" assessment of assessments" for being an outstanding 2016"Bright Food Safety White Paper" topped the weekly Financial country on January 28, 2016 Bright Dairy in Minhang District, won the 2015 annual economic contributions to enterprises with 5 to 21 January 2016 "ANPE - good guy liking" won the "2015 China Charity Festival" Commonweal Practice Award 6 2016 on Jan. 14, "Mosley" Ann "yogurt has been identified as a famous brand in Shanghai City 2016 on January 10, 2016 Bright Dairy was the first awards announced in 2015 of" Recognition Award for "7 2016 on Jan. 8, the bright dairying won the" 2015 China's Annual Best Employer "Shanghai Top 30 of 8 December 2015 Aug. 25, Bright Dairy's south in the unit was awarded the "Guangzhou 2015 annual quality management outstanding unit" awards in 2015 23 December Bright Dairy won the "Marketing Agency of the Year Award and won the title of" 2015 9 - - - - - - - - - - - - - 15 Bright Dairy was awarded the 1st China (Shanghai) listed corporate social responsibility summit this corporate welfare practices" 10 December 14, 2015, the bright dairying "intelligent manufacturing food safety management system" won the "Top Ten Best of 2015" on 12 November, the bright dairying DISCIPLE"2015 Consumer favorite food brand" the title of 2015 on Nov. 7, the bright dairying won for the thirteenth session of the China Food Safety Annual Top 10 Enterprises" in the 11 October 2015 Nov. 15, the bright dairying won the "2015 China Food Safety Seven Stars Award" in 2015 on Sep. 16, the bright dairying temp. of the Division to be awarded the "National Advanced Collective of Commerce Circulation Service Industry" in 2015 on Sep. 11, the bright dairying has been approved with Beijing Municipal Commission of Education Master of colleges and enterprises in joint training base "11 August 2015 Bright Dairy milk co - won the" Excellent Enterprise "the title of April 2015 Shanghai Bright Holstan Co. was awarded the honorary title of "shanghai civilized unit", on January 12, 2015 Shanghai Bright Holstan Co. was awarded the "Shanghai Famous Brand" by China 2013 - 07 - 18 Bright Dairy was awarded "the most trusted brand of food"the title of 12 July 2013 won an enterprise evaluation certificate (credit rating of AAA) comprehensive 2013. 6 Credit Archives was awarded the 2013 Certificate. 5 won the national dairy industry as the best way to describe the brand among China's dairy industry as the most competitive leader in 2011. 5 An Mosley, won the 2011. 3 has been awarded the 2010 annual Shanghai implementation: "go out"Advanced Strategic Enterprise awarded by the Japan Institute of Plant Maintenance issued the TPM Excellence Award for Excellence (TPM) 2011. 1 won in Shanghai (2011, 2013) won the Chinese quality is promoted 10 thousand lis as a member of the 3rd 2010. 12 won the 2010 the High and New Technology Enterprise. 11 honors Chinese food enterprises 2010. 6 won the national food quality assured consumer brand won the Shanghai food industry leading enterprise products won the 2010Brand Food Expo 2007. 10. It has the quality gold prize awarded "China Time - honored Brand" by the "better" brand of yogurt in 2011 "issued in the 11th China International Health Industry Expo" yogurt - like "product technology Innovation Marketing Award" of the "ANPE" brand of fresh milk as the "2011 International Health Industry Expo" milk "product technology Innovation Marketing Award" "Chang excellent yogurt" in 2011 "issued in the 11th China International Health Industry Expo" Sci - tech Innovation, Marketing Award, "Mosley" Ann "in 2011" issued in the 11th China International Health Industry Expo. "Sci - tech Innovation Marketing Award "Jianneng KIDS yogurt" in 2011 "issued in the 11th China International Health Industry Expo" Sci - tech Innovation Marketing Award
Social Responsibility
June 2016, the bright dairying Funing volunteers rushed to the disaster - hit areas working 13 June 2015, a good book, a ray of light for Bright Dairy Boosting Rural Primary and Middle School Reading Development in May 2015, Bright Dairy boosted Beijing Lions" for love, "Outbreak" for welfare in February 2015, "I go in search of work." Bright Dairy 2015 Family Day activities due for completion by November 2014, Bright Dairy rescue in Guangxi Baise amblyopia children as of June 2013, the China Foundation for Poverty Alleviation to donate 50,000 yuan in cash,value of goods and materials and $100,000, April 2013, to Yaan, Sichuan Province and Lushan district donated the school - milk box April 2013, to Yaan, Sichuan Province and Lushan district donated the school - milk box .
10000 in June 2012, the Administrative Department of Shanghai Gold Shield Foundation, donated 100 million yuan, for the foundation's charitable 10000 in June 2012, the Administrative Department of Shanghai Gold Shield Foundation, donated 100 million yuan, for the foundation's charitable . in August 2011, and awarded the child - friendly health and social welfare in August 2011, and awarded the child - friendly health and social welfare .
Award 2010, voted as Shanghai Model Unit Award 2010, voted as Shanghai Model Unit . Respecting senior citizens in May 2010, the China Foundation for Poverty Alleviation to materials donated 30,000 boxes of 51,000 yuan value Respecting senior citizens in May 2010, the China Foundation for Poverty Alleviation to materials donated 30,000 boxes of 51,000 yuan value .
in February 2010, with the aim of improving the health of the children of immigrant workers,States with a value of 200 yuan of milk in February 2010, with the aim of improving the health of the children of immigrant workers,States with a value of 200 yuan of milk . in September 2009, is an active supporter of the 11th National Games Shanghai delegation, was awarded the honor certificate of donation in September 2009, is an active supporter of the 11th National Games Shanghai delegation, was awarded the honor certificate of donation .
