圖書信息
出版社: 武漢理工大學出版社; 第1版 (2009年8月1日)
平裝: 196頁
正文語種: 英語
開本: 16
ISBN: 9787562929574, 7562929572
條形碼: 9787562929574
尺寸: 25.8 x 18.2 x 1 cm
重量: 381 g
內容簡介
《高職高專商務英語類專業規劃教材?商務英語》圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯繫、召開會議等日常商務活動，包括建立業務關係、詢盤、發盤、價格磋商、成交、支付、裝運、理賠等主要業務環節，同時討論了崗位與職業、商展等與現代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能。《高職高專商務英語類專業規劃教材?商務英語》共14個單元，每個單元圍繞主題，採取任務型訓練，通過5個教學模組——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養。
目錄
Unit 1 Meeting a Trade Delegation
Part I Listen and Talk
Part II Reading
Effective Strategies for International Negotiators (I)
Part HI Case Study
Status Inquiries
Part 1V Additional Reading
Effective Strategies for International Negotiators (II)
Part V Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part I Listen and Talk
Part II Reading
Chinese Cuisine
Part Ill Case Study
Invitation Cards & Letters
Part IV Additional Reading
Eating in the USA
Part V Culture Salon
Table Manners
Unit 3 Factory Tours and Sightseeing
Part I Listen and Talk
Part II Reading
Travel Broadens Executive Minds
Part III Case Study
Short Company Profiles
Part IV Additional Reading
Welcome to Beijing
Part V Culture Salon
Travel Agency
Unit 4 Establishing Business Relations
Part I Listen and Talk
Part II Reading
How to Establish Business Relations
Part III Case Study
Letters of Establishing Business Relations
Part IV Additional Reading
EU-China Relations
Part V Culture Salon
How to Establish and Keep Business Relationships with the Arabs
Unit 5 Enquiries and Offers
Part I Listen and Talk
Part II Reading
Cross-cultural Negotiating
Part HI Case Study
Letters of Enquiries and Offers
Part 1V Additional Reading
Asking Questions
Part V Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part I Listen and Talk
Part II Reading
On Price
Part Ill Case Study
Letters of Counter-offer
Part IV Additional Reading
Business Customs o{ the United States
Part V Culture Salon
Counter Offer
Unit 7 Terms of Payment
Part I Listen and Talk
Part II Reading
Terms of Payment
Part HI Case Study
Letters of Credit
Part IV Additional Reading
Bill of Exchange or Draft
Part V Culture Salon
Business on the Internet
Unit 8 Business Contracts
Part I Listen and Talk
Part II Reading
The Business Contract
Part III Case Study
Writing a Business Contract
Part IV Additional Reading
The Export Sales Contract
Part V Culture Salon
How to Express Your Thanks
Unit 9 Delivery of Goods
Part I Listen and Talk
Part II Reading
Shipment
Part HI Case Study
Shipping Advice
Part IV Additional Reading
Bill of Lading
Part V Culture Salon
History-Containerization
Unit 10 Complaints and Claims
Part I Listen and Talk
Part II Reading
Complaints and Claims (I)
Part III Case Study
Letters of Making Complaints and Settlement of Claims
Part IV Additional Reading
Complaints and Claims (II)
Part V Culture Salon
What do Business Ethics Bring to
Unit 11 Commodities Fair
Part I Listen and Talk
Part II Reading
China Yangling Agricultural Hi-tech Fair
Part III Case Study
Meeting Address
Part IV Additional Reading
Exhibition and Its Classification
Part V Culture Salon
Background of China Import and Export Commodities Fair
Unit 12 Meeting
Part I Listen and Talk
Part II Reading
Conducting Effective Meetings
Part I]I Case Study
Minutes
Part IV Additional Reading
The United Nations Conference on Trade and Development
Part V Culture Salon
What Should a Secretary Do for People at the Meeting?
Unit 13 Telephone Calls
Part I Listen and Talk
Part II Reading
Ten Things Never in Your Business Calls
Part HI Case Study
A Telephone Message
Part IV Additional Reading
Effective Telephone Call
Part V Culture Salon
Preparing for a Telephone Call
Unit 14 Jobs and Careers
Part I Listen and Talk
Part II Reading
When Losing a Job Means Losing Your Identity
Part II1 Case Study
Job Application
Part IV Additional Reading
Career Planning
Part V Culture Salon
Presenting Yourself Successfully
References
