新媒體覆蓋

新媒體覆蓋 指衛視頻道或頻道品牌欄目委託東銀信息在以交通類移動媒體（航空、公交、列車）、校園媒體、手機和IPTV等為代表的有內容播出資質的新媒體平台進行落地的新型覆蓋服務。

新媒體覆蓋New media coverage
服務說明：指衛視頻道或頻道品牌欄目委託東銀信息在以交通類移動媒體（航空、公交、列車）、校園媒體、手機和IPTV等為代表的有內容播出資質的新媒體平台進行落地的新型覆蓋服務。
Service instruction: it is a new coverage service that the satellite TV channel or channel brand column delegates Doyen Info to carry out landing on the new media platform having content broadcast qualification represented with transports mobile media (aviation, public traffic, and train), campus media, cell phone and IPTV.
服務背景：新媒體因傳播範圍廣，關注度高，發展迅速，運營平穩，傳播效果可客觀量化評估，日漸成為衛視頻道覆蓋新寵。
Service background: the new media, because of its wide propagation range, high attention rate, rapid development, stable operation, and with propagation effect capable of being objectively quantitative assessment, is becoming new favorite for coverage of satellite TV channel day by day.
服務價值：有效提升衛視品牌影響力
形成衛視覆蓋差異化
間接提升衛視收視率
Service value: efficiently enhancing brand influence of satellite TV channel; forming satellite TV channel coverage differential; improving audience rating of satellite TV indirectly.