ISBN：10位［7810789708］13位［9787810789707］
出版社：對外經濟貿易大學出版社
出版日期：2007-11-1
定價：￥19.00元
內容提要
商務英語是從事涉外商務活動工作人員及各大專院校涉外商務、行銷、管理、人力資源等專業學生的必修課程。本書內容包括英語傳授經濟貿易的基礎理論和基礎知識本書選材新穎，內容豐富，專業面廣，難度適宜，趣味性強，可供高等學校經貿英語專業的學生及相應水平的商務工作者與英語愛好者學習使用。
編輯推薦
本套教材的編寫內容及編寫特點簡介如下：
1.專業性強
2.選材實用
3.內容豐富
4.結構新穎
5.技能培養。
目錄
Unjt1
TEXTChangesintheMotivesandDevelopments
SUPPLEMENTARYREADINGBeefingUpBPO
Unit2
TEXTInvisibleBarriers
SUPPLEMENTARYREADINGEastEuropeansFearProtectionism
Unjt3
TEXTBusinessLaw-ContractandAgency
SUPPLEMENTARYREADINGSettlementofDisputes
Unit4
TEXTExportProceduresandDocumentation
SUPPLEMENTARYREADINGBillofLading
Unit5
TEXTProductPositioning
SUPPLEMENTARYREADINGExperientialBranding
Unit6
TEXTHowCompaniesSucceedinInternationalMark
SUPPLEMENTARYREADINGBusinessSuccess
Unit7
TEXTStrategiesofTransnationalCorporations
SUPPLEMENTARYREADINGManagementandLeadership
Unit8
TEXTInternationalStockExchangeofUK
SUPPLEMENTARYREADINGChineseFirmsareEmbracingPrivateEquity
FundsSodreadedintheWest
Unit9
TEXTTheMonetaryFocus(I)-AYenforChange
SUPPLEMENTARYREADINGExchangeRateandInternationalTrade
Unit10
TEXTTheMonetaryFocus(II)-BangfortheBuck
SUPPLEMENTARYREADlNGStrifeoverYuan
Unit11
TEXTInvestmentDemand
SUPPLEMENTARYREADINGChinaTriesGuidingForeignInvestment
Unit12
TEXTForeignExchangeTrading
SUPPLEMENTARYREADINGExchangeRatesandPoliticalRisks
Unit13
TEXTInternationalMarketingResearchandSteps
SUPPLEMENTARYREADINGInternationalMarketResearch
Unit14
TEXTBalanceofPayments
SUPPLEMENTARYREADINGChina’SExportStrengthMakesItaFocalPontofConcernintheUS
Unit15
TEXTInternationalFinancialSystemMeetsChallenge
SUPPLEMENTARYREADINGFinancingRulesAnnounced
Unit16
TEXTEconomyTheoryandDumping
SUPPLEMENTARYREADING SUPPLyandDemand
