Marketing plan

action dation dation

Marketing Plan

A Marketing Planis a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year(referred to as an annual marketing plan), or cover up to 5 years.

an overall business

A marketing plan may be part of an overall business plan. Solid marketingstrategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.