蘇娜[商學博士]

蘇娜，商學博士。

研究領域

酒店品牌管理，具體涉及：

酒店品牌性格對消費者心理和品牌選擇行為的影響；

社交網路使用對酒店-消費者關係質量的影響；

商務遊客出行特徵，以及基於心理特徵的細分研究等。

教育背景

2004.09-2008.07，北京交通大學，學士學位，旅遊管理專業

2008.09-2011.07，北京第二外國語學院，碩士學位，旅遊企業管理專業

2011.08-2015.05，美國華盛頓州立大學，博士學位，酒店商業管理專業（HospitalityBusinessManagement)

工作經歷

2011.08-2015.05，擔任美國華盛頓州立大學酒店管理學院教學助理。

2014.08-2015.05，在美國華盛頓州立大學商學院代課國際旅遊課程（IBUS435）,並獲得良好的教學評分。

研究成果

國際期刊論文2篇

Su,N.,JohnMariadoss,B.,&Reynolds,D,2015.FriendshiponSocialNetworkingSites:ImprovingRelationshipbetweenHotelBrandsandConsumers.InternationalJournalofHospitalityManagement.51（2015）：76-86.

Su,N.,Reynolds,D.,&Sun,B.(inpress).HowtomakeyourFacebookpostsattractive:acasestudyonaleadingbudgethotelbrandfanpage.InternationalJournalofContemporaryHospitalityManagement.

國際會議論文6篇

Rahman,I.,Su,N.,&Reynolds,D.UsingMacroeconomicPredictorstoForecastMonthlyRestaurantIndustrySales.InternationalCHRIEConference,2013,St.Louis,Missouri.

Su,N.,Reynolds,D.,&Sun,B.(2013,January).HowtoMakeYourFacebookPostsAttractive:ACaseStudyonSuper8Hotel’sFanPage.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Rahman,I.,Su,N.,&Reynolds,D.(2013,January).ConsumerPerceptionsofGreenPracticesinHotels:AnExploratoryStudy.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Rahman,I.,Su,N.,&Reynolds,D.(2013,January).PredictingAggregateMonthlyRestaurantSalesUsingMacro-economicVariables.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Su,N.,Ma,Z.,&Jang,Y.(2014,January).ExtensionofTechnologyAcceptanceModeltoTourismandHospitality:

LiteratureReviewacrossDisciplines.InThe19thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Su,N.,JohnMariadoss,B.,&Reynolds,D.EmotionalandCognitiveInvolvementinConsumer’sengagementonHotelBrandSocialNetworkingSitesandItsConsequences.InThe20thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Rahman,I.,Su,N.,&Reynolds,D.UsingMacroeconomicPredictorstoForecastMonthlyRestaurantIndustrySales.InternationalCHRIEConference,2013,St.Louis,Missouri.

Su,N.,Reynolds,D.,&Sun,B.(2013,January).HowtoMakeYourFacebookPostsAttractive:ACaseStudyonSuper8Hotel’sFanPage.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Rahman,I.,Su,N.,&Reynolds,D.(2013,January).ConsumerPerceptionsofGreenPracticesinHotels:AnExploratoryStudy.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Rahman,I.,Su,N.,&Reynolds,D.(2013,January).PredictingAggregateMonthlyRestaurantSalesUsingMacro-economicVariables.InThe18thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Su,N.,Ma,Z.,&Jang,Y.(2014,January).ExtensionofTechnologyAcceptanceModeltoTourismandHospitality:

LiteratureReviewacrossDisciplines.InThe19thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.

Su,N.,JohnMariadoss,B.,&Reynolds,D.EmotionalandCognitiveInvolvementinConsumer’sengagementonHotelBrandSocialNetworkingSitesandItsConsequences.InThe20thAnnualGraduateEducationandGraduateStudentResearchConferenceinHospitalityandTourism.