基本信息
作/譯者：秦遠建
出版社：武漢理工大學出版社
出版日期：2003年09月
ISBN：9787562920045 [十位:7562920044]
頁數：454 重約：0.456KG
定價：￥26.00
內容簡介
《管理專業英語》編者根據管理專業人才培養的要求，基於長期從事管理專業英語教學的經驗，在課文材料的選取上，既選編了反映當前管理專業發展前沿的文章，又考慮了對各管理職能領域的一般原理的介紹，因此，《管理專業英語》內容涵蓋面寬，專業辭彙豐富。《管理專業英語》每章都有專業辭彙及其疑點、難點的講解和注釋，還配有各種練習，特色鮮明。
目錄
第一部分
CHAPTER 1 PRINCIPLES OF MANAGEMENT
CHAPTER 2 STRATEGIC MANAGEMENT
CHAPTER 3 THE MARKETING MIX
CHAPTER 4 SUSTAINING COMPETITIVE ADVANTAGE OVER THE PRODUCT LIFE CYCLE
CHAPTER 5 SCHEDULING AUTOMATED ASSEMBLY SYSTEMS
CHAPTER 6 SCHEDULING TECHNIQUES:A COMPARISON OF LOGIC
CHAPTER 7 QUALITY AND TOTAL QUALITY MANAGEMENT
CHAPTER 8 THE“SIX SIGMA PHENOMENA”-OLD OR NEW PERCEPTION OF QUALITY？
CHAPTER 9 THE IMPORTANCE OF RELIABILITY AND CUSTOMIZATION FROM GOODS TO SERVICES
CHAPTER 10 SUPPLY CHAIN
第二部分
CHAPTER 11 ENTERPRISE RESOURCE PLANNING
CHAPTER 12 MATERIAL REQUIREMENTS PLANNING
CHAPTER 13 MANAGERIAL ECONOMICS AND ECONOMIC THEORY
CHAPTER 14 ENGINEERING ECONOMY
CHAPTER 15 DECISION MAKING
CHAPTER 16 THE GOAL OF FINANCIAL MANAGEMENT
CHAPTER 17 REWARDS AND PERFORMANCE INCENTIVES
CHAPTER 18 CONTEXTUAL DIVERSITY FOR THE ROLE AND PRACTICE OF HR
CHAPTER 19 THE PSYCHODYNAMIC VIEW ON ORGANIZATIONAL BEHAVIOR
CHAPTER 20 THE POWER OF TEAMWORK-FACT OR FICTION？
CHAPTER 21 THE CHALLENGE FOR CORPORATE GOVERNANCE POSED BY FINANCIAL INNOVATION
CHAPTER 22 MANAGING CULTURE
REFERENCES
