內容簡介
《現代商務英語綜合教程:第1冊》從培養目標上看，商務英語課程的教學目的不僅僅是了解有關領域的基本知識，更重要的是能夠靈活運用英語進行有效的商務溝通，處理國際商務中的實際問題。這種變化和概念的更新給商務英語教學在內容和質量上都提出了更高的要求，這是傳統的大學英語教學所不能達到的。教育部《關於外語專業面向21世紀本科教育改革的若干意見》中也明確指出：“從根本上來講，外語是一種技能，一種載體；只有當外語與某一被載體相結合，才能形成專業。過去常見的是外語與文學、外語與語言學的結合。應該看到，即使在社會主義市場經濟的條件下，我國高校仍肩負著為國家培養外國語言文學學科領域的研究人員的任務。
目錄
Chapter 1 Introduction to Business
Background Case: Donald Trump Is Back
Listening
Reading: The Miracle of IKEA
Translation
Speaking
Writing
Additional Reading: Stay Hungry. Stay Foolish
Chapter 2 Business Recruitment
Background Case: Southwest Airlines Recruitment
Listening
Reading: Nike's E-recruitment Strategy
Translation
Speaking
Writing
Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
Background Case: Whose Fault？
Listening
Reading: Effective Business Communication
Translation
Speaking
Writing
Additional Reading: The Great Communicators
Chapter 4 Teamwork
Backgroudround Case: Peter Smith Builds Up a Company with a
Teamwork Culture
Listening
Reading: Teamwork and Team Building
Translation
Speaking
Writing
Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
Background Case: As Business Travel Increases, So Do Costs and Headaches
Listening
Reading: What Does My Business Benefit from Business Travel？
Translation
Speaking
Writing
Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
Background Case: What's Wrong？
Listening
Reading: Good Etiquette Is Good Business
Translation
Speaking
Writing
Additional Reading: Business Etiquette Is About People..
Chapter 7 Health and Safety
Background Case: Investing in Health and Well-Being Leads to Business Success
Listening
Reading: Meeting Business Challenges at Johnson & Johnson
Translation
Speaking
Writing
Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
Background Case: Bill Gates' Mysterious New Company...
Listening
Reading: Building Your Business... Is Just Like Building a House
Translation
Speaking
Writing
Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
Background Case: Pampers to Expand Product Range, Services in China
Listening
Reading: P&G's Quest for "Wow" Design
Translation
Speaking
Writing
Additional Reading: McDonald's: We're Lovin' It！
Chapter 10 Price
Background Case: Price Ceiling to Fuel Food Supply Crisis
Listening
Reading: The Gas Price Story, Again
Translation
Speaking
Writing
Additional Reading: The Price Maker
Chapter 11 Markets
Background Case: Google Extends Global Search Ad Lead.
Listening
Reading: Yard Sales in the United States
Translation
Speaking
Writing
Additional Reading: Radical Shifts in China's Milk Market
Chapter 12 Customers
Background Case: Apple Ranks Highest in Business Wireless
Smartphone Customer Satisfaction
Listening
Reading: McDonald's Hidden Customer SECRETS
Translation
Speaking
Writing
Additional Reading: Looking After Your A Class Customers
