王良燕

dation dation Marketin

個人簡介?

?美國加州大學Paul Merage工商管理學院管理學博士(2008), 美國加州大學社會科學學院人口學與社會分析碩士(2003), 2009年晉升為副教授.主要研究方向為消費者行為、社會市場學、廣告學、消費者風險意識及分析等.目前為美國《Journal of advertising》和中國《行銷科學學報》審稿，並擔任中國《行銷科學學報》編委。

榮譽及獎勵

?American Marketing Association Sheth Foundation Doctoral Consortium Fellow,May 2007
?Co-Winner, Association for Consumer Research - Sheth Foundation (ACR-Sheth)Dissertation Award, August 2006
?Scholarship and Grant from American Marketing Association (Marketing and SocietySpecial Interest Group) to participate in workshop in "RiskResearch," June 2006
?Regents Fellowship by University of California, Irvine 2003-2004
?Fellowship by Demographic and Social Analysis program in University ofCalifornia, Irvine 2002 and 2003
?The Japanese Government Scholarship for Chinese in 1997-1998