圖書信息
出版社: 上海外語教育出版社; 第1版 (2010年10月1日)
外文書名: Business English:A Reading Course
叢書名: 新世紀商務英語專業本科系列教材
平裝: 192頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787544618595
條形碼: 9787544618595
尺寸: 27.8 x 20 x 1 cm
重量: 358 g
內容簡介
《商務英語閱讀教程2》調打好紮實的語言基本功，兼顧商務專業素質與人文素養的同步提於升。編排和選材注重學生正確世界觀和道德觀的形成，注重思維能力、創新能力和跨文化交際能力的培養。令語言、文化與商務有機融合，注重商務英語技能和商務專業課程的合理銜接。學習任務設計豐富多樣，有助於訓練學生交際能力、自主學習能力和合作學習能力。單元緊扣社會熱點話題，難度合理遞增，選文思想內涵深刻，可讀性強，充分反映經濟全球化時代的特點。為教學提供多媒體資源，豐富的視頻材料可增加語言學習的趣味性和輸入的有效性，調動學生課堂參與的積極性；主幹教程配套電子教案，方便實用，充分滿足個性化教學需要。
目錄
Unit I
Part I Pre-reading Questions
Part II Extensive Reading
Text A Roles of International Organization In the Global Economy
Text B Story of the International Chamber of Commerce.
Part III Language Skills
Part IV Supplementary Reading: What Is the World Trade Organization？
Part V Test Yourself
Unit 2
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Computer and the Poet
Text B Getting the Message, at Last
Part III Language Skills
Part IV Supplementary Reading: What, No Phone？
Part V Test Yourself
Unit 3
Part I Pre-reading Questions
Part II Extensive Reading
Text A Is Trade Good for America？
Text B The Farm Fight
Part III Language Skills
Part IV Supplementary Reading: The ,Great Trade Routes
Part V Test Yourself
Unit 4
Part I Pre-reading Questions
Part II Extensive Reading
Text A The World As I See It
Text B The Battle for Bralnpower
Part III tanguage Skills
Part IV Supplementary Reading: Masters of the Universe
Part V Test Yourself
Unit 5
Part I Pre-reading Questions
Part II Extensive Reading
Text A Universities and Their Function
Text B Global Degrees
Part III Language SKills
Part IV Supplementary Reading: College Is a Bad Investment
Part V Test Yourself
Unit 6
Part I Pre-reading Questions
Part II Extensive Reading
Text A Traveling Light
Text B Patlent Travelers
Part III Language Skills
Part IV Supplementary Reading: The Skeleton Coast
Part V Test Yourself
Unit 7
Part I Pre-reading Questions
Part II Extensive Reading
Text A Managers Must Manage
Text B You Can't Count on Your Employer
Part III Language Skills
Part IV Supplementary Reading: Four Ways to Make Sure Your Employees Will Leave ..
Part V Test Yourself
Unit 8
Part I Pre-reading Questions
Part II Extensive Reading
Text A Wake-up Time
Text B The Greatest salesman In the World
Part III Language Skills
Part IV Supplementary Reading: Death of a Salesman
Part V Test Yourself
Unit 9
Part I Pre-reading Questions
Part II Extensive Reading
Text A Starbucks Warms Up to Idea of Advertising
Text B Squeezed
Part III Language Skills
Part IV Supplementary Reading: Marketing to the Masses
Part V Test Yourself
Unit 10
Part I Pre-reading Questions
Part II Extensive Reading
Text A Ray Kmc, McDonald's, and the Fast-Food Industry
Text B Rolls-Royce In the Flat World
Part III Language Skills
Part IV Supplementary Reading: The CEO of Nokla Talks About the Challenges That Shaped Him asa Leader
Part V Test Yourself
Unit 11
Part I Pre-reading Questions
Part II Extensive Reading
Text A Supply-chaining
Text B 21st-century Clippers
Part III Language Skills
Part IV Supplementary Reading: Give Globalization a Hand.
Part V Test Yourself
Unit 12
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Is a Bank Really for
Text B Online Banking, Is It for You
Part III Language Skills
Part IV Supplementary Reading: What Are Central Banks？
Part V Test Yourself
Unit 13
Part I Pre-reading Questions
Part II Extensive Reading
Text A of usury
Text B Afrlcan Banks on the Frontler of Flnance
Part III Language Skills
Part IV Supplementary Reading: How Wealth Accumulates and Men Decay
Part V Test Yourself
Unit 14
Part I Pre-reading Questions
Part II Extensive Reading
Text A despite Housing Slide, Real Estate Sites Sell
Text B Zillow （the first part）
Part III Language Skills
Part IV Supplementary Reading: ZilloW （the second part）
Part V Test Yourself
Unit 15
Part I Pre-reading Questions
Part II Extensive Reading
Text A An Introduction to the Stock Market
Text B What Makes Stock Prices Go Up and Down
Part VI Language Skills
Part IV Supplementary Reading:
Waffen Buffett: How He Does It
Part V Test Yourself
Unit 16
Part I Pre-reading Questions
Part II Extensive Reading ;
Text A The Danger of lying In Bed
Text B The Fine Print: Insurance
Part III Language Skills
Part IV Supplementary Reading: European Insurers Get Some Souped up New Re！
Part V Test Yourself
