圖書信息
出版社: 華東師範大學出版社; 第1版 (2008年3月1日)
平裝: 333頁
正文語種: 簡體中文, 英語
開本: 16
ISBN: 9787561758229
條形碼: 9787561758229
尺寸: 25.8 x 18.4 x 1.8 cm
重量: 599 g
內容簡介
《高職高專"十一五"規劃教材?當代商務英語閱讀教程2》是專門為高職高專商務英語專業學生精心編寫的。由著名英語專家主編，高職商務英語教學一線骨幹教師、本科商務英語教學專家、英語語言教育專家和企業商務英語培訓教師聯袂編寫，並由外籍商務英語專家審定把關。《高職高專"十一五"規劃教材?當代商務英語閱讀教程2》有以下特點：
起點、難度適當，符合高職學生特點，注重語言基本功，強化聽說讀寫譯技能訓練，富有時代特色，商務與語言有機銜接，重在培養職業能力，適應商務職場需要，配有光碟、多媒體課件及網站，方便課餘鞏固。
目錄
Unit 1 汽車與交通
Topic-based Content：Automobiles and Transportation
Topic Readin9：Extracts of Automobiles and Transportation
Extract 1：Automobile Industry
〔相關連結〕 Related Link：Brands of Cars
Extract 2：Traffic congestion and Its Solution
〔文化連結〕 Culture Link：Carpool/Vanpool
Extract 3：China’S Drive for Local Car Brands
Extract 4：China Starts Driving in Style
〔文化連結〕 Culture Link：Driving Through
〔實例連結〕 Link to Authentic Document：Car Exchange Agreement
Unit 2 “租”出好生意
Topic-based Content：Leasing
Topic Readin9：Extracts of Leasing
Extract 1：How to Choose an Equipment Leasing Company
Extract 2：Equipment Leasing
〔實例連結〕 Link to Authentic Document：Rental Agreement
Extract 3：Leasing Advantages
〔相關連結〕 Related Link：租約小知識
Extract 4：How Do I Buy My car at the End of the Lease？
〔實例連結〕 Link to Authentic Document：LEASE
Unit 3 觀光“財道”
Topic-based Content：Tourism
Topic Readin9：Extracts of Tourism
Extract 1：Tourist Industry
Extract 2：Planning Your Trip
〔文化連結〕 Culture Link：To Be Time Travelers
〔相關連結〕 Related Link：China to Become the Second Largest Tourism Economy with in the Decade
Extract 3：Safety and Security Warning
Extract 4：Cultural Tourism
〔實例連結〕 Link to Authentic Document?A Tourist Promotional Letter
Unit 4 商貿經典路——絲綢之路
Topic-based Content：Silk Route
Topic Readin9：Extracts of Silk Route
Extract 1：The Story and Its Significance
Extract 2：Foreign Influence
〔相關連結〕 Related Link：The Region of the Silk Route
Extract 3：Marco Polo on the Silk Route
Extract 4：Living In Silk：Chinese Textiles through 5，000 Years
〔文化連結〕 Culture Link：Digital Silk Road
Unit 5 創意掘金
Topic-based Content：Creative Industry
Topic Readin9：Extracts of Creative Industry
Extract 1：Definition and Boundaries of Creative Industry
Extract 2：Significance of Creative Industry
〔文化連結〕 Culture Link：The Best Product Design of 2006
Extract 3：Creative Industry in the Wodd
Extract 4：Creative Industry in UK
〔相關連結〕 Related Link：An 0仟1cla〕Measure of Innovation
Unit 6 服務至上&休閒招財
Topic-based Content：Service&Leisure Industry
Topic Readin9：Extracts of Service&Leisure Industry
Extract 1：Leisure Industry
Extract 2：Services
〔文化連結〕 Culture Link：The Forgotten Pioneer of Corporate Design
Extract 3：Service Industries
Extract 4：Leisure Society
〔相關連結〕 Related Link：Public Utilities
……
Unit 7 商界談吃
Unit 8 期中複習
Unit 9 商界英雄記
Unit 10 企業及其系統
Unit 11 管理科學管窺
Unit 12 聚焦企業文化
Unit 13 “交往”手段制勝
Unit 14 兼併浪潮
Unit 15 證券英語趣談
Unit 16 期末複習
參考文獻
