In the paragraph nine, in the first when I saw the weasel claim, I felt very strange that what claim will be like a weasel .all of the people dislike the smell of weasel. What did this claim can produce what influence? It does not that damaged the image of company. At last, I find the answer after several sentences. The weasel has the habit that he like suck out the inside of an egg, leaving it to appear intact to the casual observer. How clever does that weasel. The weasel cut a small hole in the egg, and then sucks out the yolk and white of egg. If no body takes it, no body will find the secret of the egg ordinary. So these eggs have meaninglessness on analysis. At last I know the weasel claim of product that we find the problem, but we can not use this product to solve that problem. It is only cheating people to buy this product.
Also we can get idea from the following of example. What is the difference of fights and stop? I think the fights mean that the Listerine fights bad breath. It is on with bad breath, but the bad breath exists also. The “stop” means that it can stop the bad breath produce. It has large difference also we can understand that only half the price of many color sets. This is very interesting .the advertisement who creates it first that is very clever.
Water is wet that everyone knows it. But why does the advertisement want to emphasize it. May be that is only an advertisement. Nothing wants to express. Maybe this product have none advantage with other similar product. Also the claim is usually a statement of fact.
There is an advertisement is very interesting. “Skin smells differently on every”. Everyone have different smell, which is existing first. It does not need skin.
The scientific or statistical claim higher than the weasel claim in level, because they will use some statistical to explain that their product have an advantage over one of the competition. We do not know which, also we do not know their really situation of product. There is null and void information. All of that want consumer to know his product and buy his product.
We should know the kind of advertisement, and get useful information. Do not cheat by advertisement. We must have the mind of yourself. We should buy something that we really need.
