曾國軍

曾國軍

曾國軍為中國中山大學碩士生導師、博士、副教授,主講課程有管理學原理(本科)、服務管理(研究生)、旅遊企業戰略管理(本科、研究生),主要研究課題之一是中央高校基本科研業務費專項資金“標準化與原真性悖論:通過戰略協同構建餐飲集團競爭優勢”

基本信息

 副教授/Associate Professor
博士(中國中山大學,2005年)/Ph.D. (Sun Yat-sen University, 2005)
碩士生導師/Supervisor of Graduate Student

主講課程/Course

管理學原理(本科)
服務管理(研究生)
旅遊企業戰略管理(本科、研究生)

主要研究課題/Research Project

主持人:中央高校基本科研業務費專項資金“標準化與原真性悖論:通過戰略協同構建餐飲集團競爭優勢”,2010.7-2013.6 / Principal, The Fundamental Research Funds for the Central Universities “Paradox of Standardization and Authenticity: Strategic Synergy as Sources of Sustainable Competitive Advantage in Restaurants”
主持人:教育部人文社會科學研究項目“中國承接國際服務外包的區位差異化戰略研究(批准號:09YJC630233)”,2010.1-2012.12 / Principal, Humanities and Social Sciences Project of Ministry of Education of China ”Differentiation Paths of International Service Outsourcing in China (09YJC630233)”, 2010.1-2012.12.
主持人:教育部博士點基金“中國不同地區承接國際服務外包的差異化路徑研究(批准號:200805581046)”,2009.1-2011.12 / Principal, doctoral Fund of Ministry of Education of China ”Differentiation Strategies of different parts in China’s Participating International Service Outsourcing (200805581046)”, 2009.1-2011.12.
主持人:廣東省社會科學“十一五”規劃項目“跨國公司在粵子公司戰略演變與廣東提升外資質量研究(批准號:07YE04)”,2007.9-2009.7。/ Principle, the 11th 5-Year Plan Project of Guangdong Social Science “A Study on Strategic Evolution of multinationals’ Subsidiaries in Guangdong and Enhancing Foreign Investment Quality in Guangdong(2007-2008)”, Grant No. 07YE04.
主持人:中山大學創建素質教育精品課程《管理學原理》(2008-2009)。/Principal, Construction of Quality-oriented Education by Developing Excellent Course of Fundamentals of Management in Sun Yat-sen University (2008-2009).
主持人:中山大學二期“985工程”本科教學“博學工程”“《旅遊企業戰略管理》課程建設” (2008-2009)。 /Principal, 2 “Project 985” and “Knowledge Engineering Project” of Undergraduate Teaching Activities in Sun Yat-sen University: Course Construction of Strategic Management of Tourism Firms in China (2008-2009).
主持人:中山大學文科青年教師科研基金項目“廣東酒店產業集團化發展趨勢與策略研究”(2007-2008)。 /Principal, Research Foundation Project of Young Teachers in Atrs in Sun Yat-sen University: A Study on Development Trends and Strategies of Hotel Groups in Guangdong (2007-2008).
主要參與人(第二):國家社科基金“促進以創業帶動農村勞動力就業的對策研究(2009-2010)”,批准號08BJY037。/Principle (Participator), National Social Science Fund “Study on the Countermeasures of Promoting Rural Labor Force to be employed by Establishing Enterprises (2009-2010)”, Grant No. 08BJY037.
主持人:中山大學雙語教學項目《管理學原理》(2007-2008)。/Principal, bilingual Teaching Project funded by Sun Yat-sen University: the Course of Fundamentals of Management (2007-2008).
主持人:中山大學教學改革項目“研究型大學旅遊管理本科專業課程設定的系統分析與最佳化”(2006-2007)。/ Principal, Pedagogical Reforms Project funded by Sun Yat-sen University: Systemic Analysis and Optimization of Curriculum Plan of Tourism Management Major in Research University (2006-2007).
主持人:中山大學校級引進人才科研啟動項目“服務企業國際化經營問題研究”(2005-2006)。/ Principal, Starting Research Project of Importing talented Teachers in Sun Yat-sen University: A Study on the Globalization of Service Business (2005-2006).
主持人:笹川基金博士生創新項目“跨國公司在華子公司戰略角色及其演變”(2004-2005)。/ Principal, Innovation Program of Ph . D candidates Funded by SYLFF: Evolution of Subsidiary Strategic Role of Multinationals in China (2004-2005).

論著目錄/Publication

zeng Guojun. Expansion Strategies and Evolution Paths of Hotel Groups in China [J]. China Geographical Science. 2010, 20(4): 372–380./ 曾國軍. 中國酒店集團的擴張戰略與路徑演變[J]. China Geographical Science. 2010, 20(4): 372–380.
彭青、曾國軍. 家庭旅館成長路徑研究:以世界文化遺產地麗江古城為例[J]. 旅遊學刊. 2010, 25 (9): 58-64./Peng Qing and Zeng Guojun. Growth Paths of Family Inns in China: Case Study on the World Cultural Heritage Lijiang OldTown[J]. Tourism Tribune. 2010, 25 (9): 58-64.
曾國軍、彭青. 廣州酒店業供給結構研究:基於亞運會的討論. 旅遊論壇,2010,3(4): 448-452. / Zeng Guojun and Peng Qing. Supply Structure of Hotel Industry: An Investigation of Hotel Industry in Guangzhou[J]. Journal of Guilin Institute of Tourism, 2010,3(4): 448-452.
曾國軍. 旅遊企業戰略管理,北京:旅遊教育出版社, 2010.
彭青、張驍鳴、曾國軍. 廣交會與2010年亞運會對廣州酒店空間格局的影響. 地理科學, 2009, 29, (2): 154-160./ Peng Qing, Zhang Xiaoming and Zeng Guojun. The Impacts of Canton Fair and Asian Games 2010 o the Spatial Pattern of Guangzhou’s Hotels [J]. Scientia Geographica Sinica. 2009, 29, (2): 154-160.
曾國軍. 跨國公司知識溢出、組織間學習與中國企業的管理創新:基於服務性企業的分析框架. 科技進步與對策, 2009, 26, (9): 113-116./ Zeng Guojun, Knolowdge spillover, Inter-organizational Learning and Management Innovation of Corporation in China: A Framework in Service Industries [J]. Science & Technology Progress and Policy. 2009, 26, (9): 113-116.
李慶、曾國軍. 酒店集團擴展的內部影響因素:基於中國酒店集團的問卷調查. 學理論, 2009, 22, (6): 115-117./Li Qing and Zeng Guojun. motives of Hotel Groups’ Expansion: An Investigation of Hotel Groups in China [J]. 2009, 22, (6): 115-117.
曾國軍、李慶. 酒店集團擴展戰略及路徑選擇的實證研究:基於中國酒店集團的問卷調查.旅遊科學, 2008 (2): 56-62./ Zeng Guojun and Li Qing. Expansion Strategies of Hotel Groups: An Investigation of Hotel Groups in China [J]. Tourism Science. 2008(2): 56-62.
曾國軍, 李慶. 中國酒店集團化擴展障礙因素的實證研究. 學術論壇, 2008(2): 147-150./ Zeng Guojun and Li Qing. Obstacles of Hotel Groups’ Expansion: An Investigation of Hotel Groups in China [J]. Academic Forum. 2008(3): 147-150. 人大複印資料全文轉載。
曾國軍. 重點大學如何培養旅遊管理專業的本科生. 旅遊學刊, 2008(2): 9-10./Zeng Guojun. How does a Key University Cultivate Undergraduates of Tourism Management. Tourism Tribune. 2008(2): 9-10.
曾國軍、李軍、彭青. 中國旅遊上市公司盈利能力的影響因素研究. 旅遊論壇, 2008, 1, (2):236-241, / Zeng Guojun, Li Jun and Peng Qing. A Study on Determinants of Public Companies’ Profit Ratio by Travel Industry in China [J]. Journal of Guilin Institute of Tourism, 2008, 1, (2):236-241.
曾國軍, 李軍, 彭青. 一小時經濟圈與酒店供給結構:基於廣州酒店業的實證研究. 大珠三角論壇, 2008(3)./ Zeng Guojun, Li Jun and Peng Qing. One-hour Economic Circle and Supply Structure of Hotel Industry: An Investigation of Hotel Industry in Guangzhou [J]. Forum of Pearl River Delta. 2008(3).
曾國軍,彭青. 旅遊管理專業課程體系設定的系統分析. 桂林旅遊高等專科學校學報, 2008, 19,(3): 443-447./ Zeng Guojun and Peng Qing. Systemic Analysis of Curriculum Plan of Tourism Management Major: An Investigation of Bachelor in Research University [J]. Journal of Guilin Institute of Tourism. 2008, 19,(3): 443-447.
曾國軍, 孫志斌, 齊闖. 廣東跨國公司發展的趨勢與特徵:1979-2007. 現代管理科學, 2008(3): 39-41./Zeng Guojun, Sun Zhibin and Qi Chuang. Trends and Characteristics of Multinationals in Guangdong: 1979-2007. Modern Management Science. 2008(3): 39-41.
彭青, 曾國軍. 突發事件背景下中國旅遊業利潤率的環境影響因素研究. 現代管理科學, 2007(9)./A Study on the Environmental Factors Which Influences the Profit Ratio of Tourism Industry in China in the Context of Emergencies. Modern Management Science. 2007(9): 14-16.
曾國軍, 劉博. 全球化背景下中國服務產業發展的七個特徵. 現代管理科學, 2007(6): 54-56./ Seven Characteristics of China’s Service Industry Development in the Context of Globalization. Modern Management Science. 2007(9): 14-16.
曾國軍, 彭青. 國外酒店管理研究的進展. 廣州城市職業學院學報, 2007(1) : 57-62, 69./ Zeng Guojun and Peng Qing. Recent Developments in Hospitality Management Research. Journal of Guangzhou City Polytechnic. 2007(1): 57-62, 69.
曾國軍. 跨國公司在華子公司戰略角色演變的影響因素與路徑:以業務範圍和競爭能力為框架. 管理學報, 2006(6): 692-698./ Zeng Guojun. The Influencing Factors and Paths of the Strategic Roles Evolution of the Corporations Attached to Multinational Companies in China. Chinese Journal of Management. 2006(6): 692-698.
曾國軍. 跨國公司在華子公司戰略演變的動因與路徑. 管理科學, 2006(4):15-21./Zeng Guojun. Motives and Paths of Subsidiary Strategic Role Evolution of Multinationals in China: A Framework of Localization and Integration. Management Sciences in China. 2006(4):15-21.
毛蘊詩, 曾國軍. 現代中國民營企業的工場管理:志高空調案例研究. 南大商學評論, 2006年第7輯./Mao Yunshi and Zeng Guojun. Workshop Management of Modern Private Enterprises in China: Case Study on Chigo Air Condition Ltd [J]. Nanjing University Business Review, Fall, 2005.
曾國軍. 服務企業國際化戰略選擇的文獻研究. 現代管理科學, 2006(12): 58-60./ Zeng Guojun. Literature Review of International Strategic Choices of Service Enterprises. Modern Management Science. 2006(12): 58-60.
曾國軍. 跨國公司在華子公司戰略角色演變-以當地化和一體化程度為框架. 管理評論, 2006(2): 25-30./Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 500 Multinationals’ Subsidiaries in China: the Framework of Localization and Integration Degree. Management Review. 2006(2): 25-30.
劉博,曾國軍. 跨國公司在華子公司戰略演變的動因分析. 經濟與管理, 2006(5): 66-69./Liu Bo, Zeng Guojun. Motivation of Strategic Evolution of Multinationals Subsidiaries in China. Economy and Management. 2006(5): 66-69.
曾國軍. 外商直接投資在華區位選擇的影響因素研究. 學術研究, 2005(11): 38-42./Zeng Guojun. Determinants of Location Choice of FDI to Mainland China. Academic Research. 2005(11): 38-42.
曾國軍. 當地化、一體化:子公司戰略角色的文獻述評. 現代管理科學, 2005(10): 47-49./ Zeng Guojun. Localization and Integration: Literature Review on Subsidiary Strategic Role [J]. Modern Management Science. 2005 (10).
曾國軍. 世界500強在華子公司戰略角色演變:以業務範圍與競爭能力為框架. 南開管理評論, 2005(4): 67-72./ Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 500 Multinationals’ Subsidiaries in China: the Framework of Business Scope and Competence [J]. Nankai Management Review. 2005 (4): 67-72.
曾國軍. 跨國公司在華子公司戰略演變的七個特徵. 軟科學, 2005(6): 60-64./ Zeng Guojun. Seven Characteristics of Subsidiary Strategic Role’ Evolution of Multinationals in China [J]. Soft Science. 2005 (11): 60-64.
毛蘊詩, 曾國軍. 網路組織框架下的外部流程再造. 現代管理科學, 2004(10)./ Mao Yunshi and Zeng Guojun. Characteristics and Motives of Divestment of Japanese Multinationals in China Streamlining Cross-company Processes in the Context of Network Organization [J], Modern Management Science. 2004 (10).
李敏, 曾國軍. 跨國公司在華投資策略及中國企業的應對措施研究進展. 管理世界, 2004(8): 128-130./ Li Min and Zeng Guojun. Recent Development of Multinationals’ Investment Strategies and the Countermeasures of Chinese Local Enterprises. in China Management World. 2004(8): 128-130.
曾國軍, 李碩. 外商直接投資對地區經濟發展的影響:上海、江蘇、浙江與廣東地區的比較.當代財經, 2003(4): 76-78./ Zeng Guojun and Li Shuo. Impact of FDI on the Development of Regional Economy: A Comparison of Several Provinces in China [J]. Contemporary Finance& Economics, April, 2003: 76-78.
李江帆, 曾國軍. 中國第三產業內部結構升級趨勢分析. 中國工業經濟, 2003(3): 34-39./ Li Jiangfan and Zeng Guojun. An Analysis on Upgrading Trends of Tertiary Industry’s Internal Structure in China [J]. China Industrial Economy, March, 2003: 34-39.
曾國軍. 廣東第三產業發展狀況的實證研究. 南方經濟, 2003(3): 73-75./ Zeng Guojun. Empirical Study on Development of Tertiary Industry in Guangdong [J], South China Economy, March 2003: 73-75.
毛蘊詩, 孫景武, 杜慕群, 曾國軍. 世界500強的特徵及其對我國企業的啟示. 中山大學學報, 2002(5)./ Mao Yunshi, Sun Jingwu, Du Muqun and Zeng Guojun. Characteristics of the World’s Top 500 Enterprises and the revelation for Chinese Enterprises [J]. Journal of Sun Yat-sen University (Social Science Edition), October, 2002.
曾國軍. 跨國公司在華子公司戰略角色及其演變. 北京:中國財政經濟出版社, 2007./ Zeng Guojun. Evolution of Subsidiary Strategic Role of Multinationals in China [M]. Beijing: Chinese Press of Finance and Economics, 2007.
毛蘊詩, 蔣敦福, 曾國軍. 跨國公司在華撤資:行為、過程、動因與案例. 北京:中國財政經濟出版社. 2005./Mao Yunshi, Jiang Dunfu and Zeng Guojun. Multinationals’ Divestment in China: Behavior, Process, Motivation and Cases. Beijing: Chinese Press of Finance and Economics, 2005.
國際會議
Peng Qing and ZengGuojun. Growth Path of Family Inns in China: Case study on the World Heritage Lijang Old Town. The First International Conference on Tourism Between China-Spain, March 28-31, 2010, Palma de Mallorca, Spain, (Proceedings publisher: Pearson).
Zeng Guojun,Peng Qing, and Li Qing. Expansion Strategies and Evolution Paths of Hotel Groups in China, The First International Conference on Tourism between China-Spain, March 28 - 31, 2010, Palma de Mallorca, Spain, (Proceedings publisher: Pearson).

政府與企業橫向課題

2009-2010,法國-荷蘭皇家航空公司,法國-荷蘭皇家航空公司(KLM)市場調查,中國市場項目。
2008-2009,廣州亞組委,亞運餐飲服務總體規劃研究。
2008-2009,廣州亞組委,亞運餐飲食品物流配送及保障體系研究。
2008-2009,三水旅遊局,三水酒店業發展規劃。
2008-2009,中山國際酒店,中山國際酒店集團發展戰略研究。
2008-2009,廣東省經貿委,廣東技術改造投資效益研究。
2007-2008,廣州市旅遊局,廣州市酒店業發展市場調查。
2007-2008,廣東大廈,廣東大廈服務質量提升研究。
2006-2007,廣西壯族自治區人事廳,廣西壯族自治區公務員能力建設。
2006-2007,粵財集團,粵財精品商務酒店可行性研究。
2005-2006,花園酒店,高星級酒店經營管理人才開發研究
2003-2004,麗珠集團,麗珠集團股權激勵研究

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