《商務統計基礎(第八版)》

商務統計基礎(第八版) 特色及評論

・NEW-Updated and improved "Using Statistics" business scenarios-Each chapter begins with a "Using Statistics" example that shows how statistics can be used in one of the functional areas of business-accounting, finance, economics, management or marketing.
・NEW-Report Writing exercises and Internet exercises-Located in the chapter review problems.
・Emphasis on analyzing data, interpreting the output from Microsoft Excel and minitab. NEW-Student CD containing:
1. Updated version of the PHStat 2.0 software-Includes new features such as tables and charts and a Help System.
2. Visual Explorations-Provided in descriptive statistics, basic probability, the Normal distribution and regression analysis.
3. Data files in Excel and Minitab
4. Optional Topics

商務統計基礎(第八版) 內容簡介

針對主修商務的學生用18個章節全面介紹了統計學的概念,包括:會計學,行銷學,管理學,經濟學和金融學。附加了許多的練習與例題,並教會學生使用計算機軟體準備課題報告和介紹。原名《Basic Business Statistics, 8th》。

商務統計基礎(第八版) 本書目錄

1.Introduction and Data Collection.
2. Presenting Data in Tables and Charts.
3. Numerical Descriptive Measures.
4. Basic Probability.
5. Some Important Discrete Probability Distributions.
6. The Normal Distribution and Other Continuous Distributions.
7. Sampling Distributions.
8. Confidence Interval Estimation.
9. Fundamentals of Hypothesis Testing: One-Sample Tests.
10. Two-Sample Tests with Numerical Data.
11. Analysis of Variance.
12. Tests for Two or More Samples with Categorical Data.
13. Simple Linear Regression.
14. Introduction to Multiple Regression.
15. Multiple Regression Model Building.
16. Time-Series Analysis.
17. Decision Making.
18. Statistical Applications in Quality and Productivity Management.

商務統計基礎(第八版) 作者介紹

Mark L. Berenson, (emeritus) David M. Levine, (Emeritus), both of Baruch College, City University of New York Timothy C. Krehbiel, Miami University, Ohio

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